Marketing Operations Specialist

3 days ago

Delhi, Delhi, India Cialfo Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights


About This Role

We are a team of passionate people focused on making the world accessible through education. We're seeking a Marketing Operations Specialist to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

Marketing Systems & Data Maintenance
Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team.Ensure asset repositories are updated with final designs, decks, and campaign content.Keep inventory logs current, including branded materials, swag, and printed items.Record campaign budgets and actual spend, tagging finance documentation accurately.Support campaign reporting by updating dashboards and providing clean, tagged data.Workflow & Project Coordination
Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting.Monitor shared checklists and trackers to ensure timelines and deliverables stay on track.Document operational processes and SOPs to support team-wide clarity and onboarding.Coordinate with internal teams (marketing, design, finance, sales,) to gather inputs and maintain workflow consistency.

About You

Qualifications
Bachelor's degree in Marketing, Operations, Business, or a related field.Experience & Skills
1–3 years of experience in marketing operations, project coordination, or systems support.Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools.Strong organizational skills with exceptional attention to detail.Comfortable managing timelines, documentation, and structured data.Bonus: Experience using HubSpot.Qualities
You are a process-driven problem solver.You work well behind the scenes to enable seamless execution.You are highly organized and proactive.You enjoy managing structured systems and documentation.You're a collaborative team player with strong follow-through.

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