SEO Manager

5 days ago

Bengaluru, Karnataka, India Cashfree Payments Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Role Overview:

We're on the hunt for an ambitious and hands-on SEO Manager who's ready to own and supercharge Cashfree's organic growth. If you live and breathe SEO, have agency hustle, B2B brains, and are already experimenting with AI and LLM-powered search strategies — we want you.

You'll be part of a team that's building the future of fintech in India — and we want our organic footprint to lead the charge.

Key Responsibilities:

  • Build and lead our SEO & ASO gameplan to increase organic visibility, drive relevant traffic, and impact business KPIs
  • Tap into the future of SEO by implementing LLM SEO strategies and using AI tools to scale content, keyword targeting, and search relevance
  • Work closely with the website tech team to ensure the go-live of website landing pages while keeping it SEO-friendly
  • Analysing the script needed for marketing purpose (JS and CSS)
  • Partner with content, product, design, and engineering teams to implement seamless SEO-first experiences.
  • Run deep keyword research, competitor benchmarking, and technical audits that uncover insights and actions.
  • Own our on-page and off-page optimization — from metadata and schema to site structure and backlinks.
  • Use tools like GA4, GSC, Ahrefs, and SEMrush to track what's working, what's not, and what's next.
  • Stay two steps ahead of every algorithm update, LLM shift, and AI trend — and use them to our advantage.
  • Coach junior SEO teammates and manage agency collaborations when needed.

Qualifications & Skills:

  • 4–6 years of SEO experience, ideally in agency + B2B marketing settings.
  • Track record of driving results in B2B SEO with an understanding of long, complex buyer journeys.
  • Familiarity with LLM SEO techniques and visibility strategies on large language models (like ChatGPT, Gemini, etc.).
  • Experience with AI-driven SEO tools and approaches.
  • Solid grasp of technical SEO: audits, crawling, structured data, and performance optimization.
  • Fluency in tools like GA, GSC, Ahrefs, SEMrush, Screaming Frog, etc.
  • Good understanding of CMS systems (WordPress, Framer)
  • Basic knowledge of HTML, CSS, and JS
  • Strong analytical, communication, and project management chops.

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