Senior Seo Manager

Position: Senior Manager SEO

About Simplilearn

Founded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearns role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals.

Job Description:

We are looking for an experienced Senior Manager - SEO to join our team and drive our SEO efforts with a focus on organic growth, search visibility, and lead generation while managing a team of ~2 members. As part of the marketing team, you will play a crucial role in increasing search rankings, driving qualified traffic, and supporting the company's growth objectives through impactful SEO initiatives.

What you'll do:

• Manage SEO efforts for blogs and SkillUp (free courses platform), along with ASO
• Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning and forecasting
• Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives
• Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations and implementing the same
• Develop and manage international SEO strategies, including the use of hreflang tags, subfolder/subdomain structures for regional content, and content localization to support global SEO performance.
• Collaborating with web developers (tech team) and product team to ensure necessary technical architecture is in place
• Coordinate with product team for any website redesign initiatives or new product launches
• Work very closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials and ebooks
• Keep up to date with latest SEO trends, Google algorithm updates with a purpose of gathering new skills that provide a competitive edge over the competition
• Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs
• Monitoring, reviewing and analyzing data to derive actionable insights for continuous improvement

Who you are:

• 5+ years of experience in SEO
• Demonstrated experience of managing SEO for both product and content pages, involving Organic visits per month
• A proven track record in successfully designing and delivery of SEO plans and strategies in fast paced businesses
• Knowledge of HTML, CSS, and JavaScript basics as they relate to SEO.
• Proven success in increasing organic traffic and conversions.
• Prior experience in technical SEO and working with Product and Engineering teams
• Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
• Expert in tools like Google Search Console, Ahrefs, SEMrush, Tableau, and many more
• Excellent team management, planning, analytical and organizational skills
• Leading by example with excellent people skills