Influencer Marketing Specialist
2 days ago
Key Responsibilities:
- This position specifically requires candidates who speak Telugu, Hindi and English.
- Identify and onboard micro, macro, and celebrity influencers across Instagram, YouTube, and other platforms.
- Negotiate collaborations, barter deals, and paid campaigns based on performance metrics.
- Coordinate product seeding and ensure timely delivery and campaign execution.
- Brief influencers on campaign objectives, messaging, and product USPs.
- Monitor, track, and analyze influencer performance and content quality.
- Build and maintain long-term relationships with creators and content partners.
- Leverage influencer-generated content across other marketing channels (ads, website, social).
- Edit and repurpose influencer videos for reels, ads, YouTube Shorts, and other formats.
- Ensure content aligns with brand aesthetics, skincare messaging, and current trends.
- Stay updated with industry trends, creator landscape, and competitors' influencer strategies.
Requirements:
- 1–3 years of experience in influencer marketing or social media partnerships (experience in skincare/FMCG preferred).
- Strong understanding of influencer ecosystem, especially Instagram, YouTube, and TikTok.
- Basic to intermediate video editing skills (using tools like CapCut, Adobe Premiere, or similar).
- Excellent communication and negotiation skills.
- Aesthetic sensibility and understanding of what makes good UGC/content.
- Passion for skincare, beauty, and wellness is a huge plus.
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