Digital Content Designer

2 days ago

Bengaluru, Karnataka, India JJ Retail Full time ₹ 3,60,000 - ₹ 7,20,000 per year

Roles and responsibilities

  • Create content: Design and produce a wide variety of content, including text (UX copy, articles), visuals (graphics, infographics), videos, and interactive elements for websites, apps, and social media.
  • Strategize content: Develop and implement content strategies and style guides that align with user needs and brand objectives.
  • Conduct research: Use data and user feedback from methods like user research and usability testing to inform content decisions.
  • Collaborate across teams: Work closely with product managers, UX designers, developers, and marketing to ensure content integrates seamlessly with the overall product design.
  • Optimize content: Ensure content is consistent, on-brand, and optimized for search engines (SEO) and user experience.
  • Maintain and update: Manage and update content using content management systems (CMS) and oversee content throughout its lifecycle.
  • Ensure accessibility: Design content that is accessible to all users, including those with disabilities.

Essential skills and qualifications

Hard skills

  • Writing and editing: Strong, user-centric writing skills with a focus on clarity, conciseness, and scannable content.
  • Design software: Proficiency with design and prototyping tools such as Figma (Good to have) and the Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) must have.
  • User experience (UX): A solid understanding of UX principles and how to apply them to content creation, including knowledge of information architecture.
  • Content management systems (CMS): Experience working with content management platforms to publish and manage digital content.
  • Search engine optimization (SEO): Knowledge of best practices for optimizing digital content to improve visibility in search results.
  • Digital media production: Experience creating and editing different media types like video, audio, and graphics.

Soft skills

  • Collaboration: The ability to work effectively with cross-functional teams, including developers, designers, and marketers.
  • Problem-solving: A proactive mindset for identifying design and content issues and developing creative solutions.
  • Communication: Exceptional verbal and written skills for presenting ideas and feedback to stakeholders.
  • Adaptability: The flexibility to work in a fast-paced, iterative, and evolving digital environment.
  • Data analysis: Using data and analytics to inform content decisions and measure performance.

Typical qualifications

While specific requirements vary by company, common qualifications include:

  • Education: A bachelor's degree in a relevant field such as Communications, Design, Marketing, or English.
  • Experience: A portfolio demonstrating relevant experience in content creation, UX writing, or digital design.
  • Certifications: Professional certifications in UX design, content strategy, or specific design software can be beneficial.

Job Type: Full-time

Pay: ₹30, ₹50,000.00 per month

Benefits:

  • Flexible schedule
  • Health insurance

Work Location: Remote

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