Digital Marketing Specialist

16 hours ago

Thiruvananthapuram, Kerala, India Joopium Technologies pvt ltd Full time ₹ 2,16,000 - ₹ 2,40,000 per year

Job Type: Full-Time

Location: Work from Office (Technopark, Trivandrum)

Experience: 1- 2 Years

Job Summary

We are seeking a talented and results-driven Digital Marketing Specialist to plan, develop, and manage our online marketing strategies. The ideal candidate will have hands-on experience in SEO, SEM, social media marketing, content creation, and analytics, with the ability to work independently and communicate effectively with international clients.

Key Responsibilities

  • Develop and execute comprehensive digital marketing campaigns to achieve business goals.
  • Conduct market research and competitor analysis to inform marketing strategies.
  • Search Engine Optimization (SEO): Optimize website content and structure to improve search rankings and drive organic traffic.
  • Perform keyword research and technical SEO audits to identify growth opportunities.
  • Social Media Marketing: Manage and grow company presence across Facebook, Instagram, LinkedIn, and other platforms.
  • Paid Advertising: Create, manage, and optimize ad campaigns across Google Ads, Meta Ads, and other platforms.
  • Content Creation: Develop engaging content such as blog posts, videos, and infographics to support marketing initiatives.
  • Analytics & Reporting: Track and analyze digital marketing metrics (traffic, engagement, conversions) using tools like Google Analytics.
  • Communicate and coordinate with UK-based clients for campaign planning and updates.
  • Provide regular performance reports and insights to the internal team.

Required Skills & Qualifications

  • Strong understanding of digital marketing principles and channels (SEO, SEM, SMM).
  • Proficient in tools such as Google Ads, Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Excellent written and verbal communication skills.
  • Ability to multitask, manage deadlines, and adapt to a fast-paced environment.
  • Creative thinker with strong analytical and problem-solving abilities.

Job Types: Full-time, Permanent

Pay: ₹18, ₹20,000.00 per month

Experience:

  • Digital marketing: 1 year (Required)

Work Location: In person

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