Field Marketing Executive

2 days ago

Mumbai, Maharashtra, India Licious Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being Indias most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on

What makes the role meaty ?

  • Competitive Intelligence: Visit market outlets regularly to collect and analyze competitor pricing, offers, and promotions. Share insights through detailed reports using standard data collection tools.
  • BTL Execution: Plan and manage BTL campaigns, ensuring alignment with brand goals. Handle logistics, vendor coordination, and material setup. Engage customers on-ground and track campaign performance.
  • Market Insights & Reporting: Serve as the on-ground voice for market and consumer trends. Maintain records of field activities and submit regular reports to the manager.
  • Relationship Management: Build and maintain strong relationships with retailers, distributors, and local stakeholders to support brand presence and market penetration.

We hope that you..

  • Hold a Bachelor's degree in Marketing, Business Administration, or a related field
  • Have excellent communication and interpersonal skills to engage diverse customer profiles
  • Speak fluent Telugu, and own a bike to move through your territory with ease
  • Are comfortable working with meat-based products as part of brand promotions
  • Have experience in BTL execution, retail audits, or trade marketing
  • Understand how to gather and report on competitive pricing and market intelligence
  • Enjoy engaging with people and building relationships with retailers & distributors
  • Are organized, proactive, and detail-oriented in field documentation and reporting

Thrive in dynamic, high-energy environments and love being out in the market

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