Deputy General Manager

2 days ago

Mumbai, Maharashtra, India Tata Motors Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

  • Outlet infra guidelines and visual merchandizing.
  • Design infrastructure guidelines including.
  • Showroom and workshop area, external infra including parking space, etc. o Sign boards, banners to ensure store is easy to locate o Amenities such as lights, air conditioning, drinking water, washroom facilities.
  • Co-ordinate with respective dealers and 3rd party agencies for negotiation of commercials and timelines.
  • Design guidelines for display vehicles placement and maintenance.
  • Collaborate with Brand & Marketing to design branding collaterals and define the norms for placement of collaterals.
  • Obtain approval for budget for design and development of collaterals.
  • Select and onboard 3rd party agencies for development of collaterals.
  • Continuous monitoring of collateral design and development as per aligned timelines, resolution of bottlenecks as required.

Outlet setup and approval

  • Align with Network Planning & Strategy team on new showroom setup plan and finalize checkpoint wise timeline for operationalization of new outlet
  • Approve final commissioning of stores after verification of readiness along defined infra and setup guidelines

Preferred candidate profile

  • Proven experience in customer facing showroom infra design and visual merchandizing, evidenced through track record or references
  • Strong knowledge of marketing, branding, especially point-of-sales marketing
  • Proven experience in program managing infra development projects
  • Strong Oral & written communication with fluency in English language
  • Experience of managing teams and working with diverse stakeholders

Design Software Skills: Should manage to work oo designs for festive and offers.

  • Corel Draw.
  • Photoshop
  • Should know either or or both

Audit of showroom and workshop infra

  • Conduct periodic (quarterly) audits of showroom and workshop to verify whether the infra guidelines are being met.
  • Conduct review with dealers non-compliant on infra guidelines, and design course correction plan.
  • Present audit findings to leadership as well as Sales & After Sales functions

The role holder is responsible for the look and feel of the TML dealer outlets, right from defining guidelines for showroom infra and upkeep, to approval of new showroom readiness, to defining the kind of visual merchandizing required at the outlets, along with periodic audits to verify adherence to defined guidelines

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