Marketing Coordinator

7 days ago

Santacruz Mumbai Maharashtra, India Aakar HR Consultant Services Full time ₹ 1,80,000 - ₹ 3,60,000 per year

Job Summary

We are seeking a highly organized, creative, and detail-oriented In-House Marketing Coordinator to support the development and execution of our marketing strategies and campaigns. This role is crucial for ensuring smooth day-to-day marketing operations, maintaining brand consistency, and creating engaging marketing collateral. The ideal candidate must be proficient in the English language (both written and verbal) and possess a strong foundation in graphic design to produce high-quality internal and external materials. This position requires a Monday to Saturday commitment from 9:00 AM to 6:00 PM.

Key Responsibilities

Campaign Coordination & Execution:

  • Support the planning, coordination, and execution of multi-channel marketing campaigns (digital, social media, print, events).
  • Assist in developing and implementing brand strategies to ensure consistent messaging across all platforms.
  • Manage and maintain marketing calendars, ensuring all activities are launched on time.
  • Coordinate with internal teams (Sales, Product, etc.) and external vendors/agencies as needed.

Content Creation & Design:

  • Design and create marketing collateral, including social media graphics, digital ads, email banners, flyers, presentations, and internal documents, using design software (e.g., Adobe Creative Suite, Canva).
  • Craft clear, compelling, and grammatically correct English copy for social media, email marketing, website updates, and promotional materials.
  • Collaborate with the Marketing Manager to translate marketing objectives into visual concepts.

Reporting & Analysis:

  • Monitor and track the performance of marketing campaigns and online activities, preparing regular reports for management.
  • Conduct market research to identify trends, analyze competitors, and understand customer behavior.
  • Maintain and organize digital marketing assets and reporting data.

Administrative & Logistics:

  • Provide essential administrative support to the marketing department.
  • Organize and manage inventory of promotional materials.
  • Assist in the logistics and promotion of marketing events, trade shows, or webinars.

Required Skills and Qualifications

  • Work Hours: Must be available to work a Monday to Saturday schedule from 9:00 AM to 6:00 PM.
  • Language Proficiency: Excellent command of the English language, both written and verbal, for professional communication and content creation.
  • Design Skills: Proven proficiency in graphic design tools (e.g., Adobe Photoshop, Illustrator, InDesign, or Canva) and a strong visual aesthetic.
  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or equivalent practical experience).
  • 1-3 years of experience in a Marketing Coordinator, Marketing Assistant, or similar role.
  • Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously under tight deadlines.
  • Familiarity with digital marketing concepts (Social Media, SEO basics, Email Marketing).
  • A proactive, creative problem-solver who can work effectively both independently and as part of a team.

Preferred Qualifications

  • Experience with specific marketing software (e.g., Google Analytics, CRM platforms, CMS like WordPress).
  • Basic knowledge of HTML/CSS.

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Work Location: In person

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