Marketing Executive

3 days ago

Mumbai, Maharashtra, India VideoVerse Full time ₹ 3,60,000 - ₹ 4,20,000 per year

Role Overview

We are seeking a skilled and creative Marketing Executive to join our team on a year-long contractual basis for the Jio Hotstar project. The ideal candidate will bring experience in digital/content marketing and a strong understanding of the streaming and entertainment landscape. You will be responsible for executing strategic content marketing campaigns to enhance content visibility and user engagement on the Hotstar platform.

  • 1-3 years of experience in content marketing, digital marketing, or a similar role
  • Preferred Qualification: Bachelor's degree in marketing, Communications, Business, or a related field.
  • Proven work experience in content marketing, digital marketing, or a similar role.
  • Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library.
  • Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
  • Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.

  • Familiarity with social media platforms and emerging trends in digital marketing is a plus.

  • Collaborate with the Content & Brand Marketing Teams to implement marketing plans for new content releases, ensuring maximum visibility and audience engagement.

  • Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
  • Collaborate with cross-functional teams, including product, design, analytics, operations, and external agencies, to optimize the user experience and drive content consumption.
  • Utilize data-driven insights to identify trends, analyze user behaviour, and refine content recommendations and positioning.
  • Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
  • Stay up to date with industry trends and best practices in on-platform content marketing.
  • Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

Job Type: Contractual / Temporary

Contract length: 6 months

Pay: ₹30, ₹35,000.00 per month

Work Location: In person

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