Performance Marketing Specialist

2 weeks ago


Wagle Estate Thane Maharashtra, India Itvedant Education Pvt Ltd Full time ₹ 5,00,000 - ₹ 13,76,141 per year

Key Responsibilities:

  • Plan, launch, and manage performance campaigns on Google Ads across Search, Display, YouTube, and Discovery networks.
  • Perform in-depth keyword research, audience targeting, and competitor analysis.
  • Monitor, analyze, and optimize campaign performance to achieve KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.
  • Run ongoing A/B tests on ad copy, creatives, landing pages, and bid strategies.
  • Work closely with the content and design teams to develop high-performing ad creatives and landing pages.
  • Utilize tools like Google Analytics, GA4, and Google Tag Manager to track performance and implement conversion tracking.
  • Prepare detailed performance reports, insights, and recommendations for continuous campaign improvement.
  • Stay updated with the latest Google Ads features, beta programs, and best practices.

Job Type: Full-time

Pay: ₹500, ₹1,376,140.61 per year

Work Location: In person



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