
Performance Marketing Specialist
2 weeks ago
Key Responsibilities:
- Plan, launch, and manage performance campaigns on Google Ads across Search, Display, YouTube, and Discovery networks.
- Perform in-depth keyword research, audience targeting, and competitor analysis.
- Monitor, analyze, and optimize campaign performance to achieve KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.
- Run ongoing A/B tests on ad copy, creatives, landing pages, and bid strategies.
- Work closely with the content and design teams to develop high-performing ad creatives and landing pages.
- Utilize tools like Google Analytics, GA4, and Google Tag Manager to track performance and implement conversion tracking.
- Prepare detailed performance reports, insights, and recommendations for continuous campaign improvement.
- Stay updated with the latest Google Ads features, beta programs, and best practices.
Job Type: Full-time
Pay: ₹500, ₹1,376,140.61 per year
Work Location: In person
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