Content Strategist
1 day ago
Job Title: Content Strategist – Viral Reels & Meta Ads
Location: Pune
Full-Time | Department: Marketing & Creative
Who We Are
We're a high-growth, new-age beauty & lifestyle company scaling brands that go viral, drive conversation, and build loyal communities. With a sharp focus on influencer-led distribution, AI-powered creative systems, and trend-first product innovation, our goal is to not just ride the wave—but to create it.
Our brands (like
UrbanGabru
,UrbanYog and more) are built for the modern consumer—bold, fast-moving, and obsessed with transformation. We're building the next generation of content factories, ad testing labs, and influencer commerce—and you could be part of that revolution.
What You'll Do
- Ideate and create
highly engaging viral short-form videos
for Instagram Reels, YouTube Shorts, and TikTok (if international). - Collaborate with cinematographers and editors to bring
brand + performance storytelling
to life. - Work with content strategists and brand managers to align creative with goals—whether that's virality, brand lift, or conversions.
- Re-edit influencer UGC to match
ad standards and performance formats
. - Study viral content and replicate/adapt trends for
brand and D2C growth
. - Brainstorm and storyboard high-converting Meta Ads with product-centric storytelling.
- Create video briefs, script formats, visual references, and editing direction.
- Maintain a
bank of successful video formats
for performance marketing. - Track video performance (CTR, ROAS, engagement) and optimize formats.
Must-Have Skills
- Deep understanding of what makes videos
go viral
and
convert
. - Strong aesthetic sense for social-first brands.
- Passion for new content formats, trends, and
AI tools - Collaborative mindset and ability to manage a creative process end-to-end.
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