Content Strategist

2 days ago


Pune, Maharashtra, India UrbanGabru Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Content Strategist – Viral Reels & Meta Ads

Location: Pune

Full-Time | Department: Marketing & Creative


Who We Are

We're a high-growth, new-age beauty & lifestyle company scaling brands that go viral, drive conversation, and build loyal communities. With a sharp focus on influencer-led distribution, AI-powered creative systems, and trend-first product innovation, our goal is to not just ride the wave—but to create it.

Our brands (like
UrbanGabru
,UrbanYog and more) are built for the modern consumer—bold, fast-moving, and obsessed with transformation. We're building the next generation of content factories, ad testing labs, and influencer commerce—and you could be part of that revolution.


What You'll Do

  • Ideate and create
    highly engaging viral short-form videos
    for Instagram Reels, YouTube Shorts, and TikTok (if international).
  • Collaborate with cinematographers and editors to bring
    brand + performance storytelling
    to life.
  • Work with content strategists and brand managers to align creative with goals—whether that's virality, brand lift, or conversions.
  • Re-edit influencer UGC to match
    ad standards and performance formats
    .
  • Study viral content and replicate/adapt trends for
    brand and D2C growth
    .
  • Brainstorm and storyboard high-converting Meta Ads with product-centric storytelling.
  • Create video briefs, script formats, visual references, and editing direction.
  • Maintain a
    bank of successful video formats
    for performance marketing.
  • Track video performance (CTR, ROAS, engagement) and optimize formats.


Must-Have Skills

  • Deep understanding of what makes videos
    go viral
    and
    convert
    .
  • Strong aesthetic sense for social-first brands.
  • Passion for new content formats, trends, and
    AI tools
  • Collaborative mindset and ability to manage a creative process end-to-end.


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