Digital Marketing Specialist

1 week ago

Nehru Nagar Allahabad Prayagraj, India Job Wala Full time ₹ 2,00,000 - ₹ 8,00,000 per year

Key Responsibilities:

- Campaign Strategy and Planning: Develop and implement comprehensive marketing strategies across multiple platforms, ensuring alignment with business goals and target audience needs.

- Content Creation and Optimization: Produce engaging content (blog posts, social media updates, videos, etc.) and optimize it for SEO, ensuring visibility and engagement across digital platforms.

- Social Media Management: Manage social media profiles, create posts, engage with followers, run paid ads, and analyze engagement metrics.

- SEO and SEM Implementation: Develop and execute SEO strategies to improve organic search rankings and implement SEM campaigns to drive paid traffic to websites.

- Performance Analysis and Reporting: Track campaign performance, analyze results, and adjust strategies to optimize conversion rates and ROI.

- Email Marketing Campaigns: Design and execute email marketing campaigns, focusing on segmentation, personalization, and performance metrics to drive engagement and lead generation.

- Paid Advertising Management: Manage paid ads across platforms like Google Ads, Facebook Ads, and Instagram Ads to drive targeted traffic, optimize ad spend, and ensure high conversion rates.

Essential Skills:

- Analytical Thinking: Ability to analyze data and make informed decisions.

- Communication Skills: Strong written and verbal communication skills.

- Technical Proficiency: Proficiency in digital marketing tools like Google Analytics, SEO tools, and email marketing platforms.

- Stakeholder Management: Ability to work with cross-functional teams and stakeholders.

- Problem-Solving: Ability to think creatively and strategically for problem-solving.

- Content Strategy Development: Ability to develop effective content strategies.

Experience Requirements:

- Entry-Level: 0-2 years of experience in digital marketing or related field.

- Mid-Level: 2-5 years of experience in digital marketing or related field, with experience in managing social media accounts, running paid advertising campaigns, and analyzing campaign performance metrics.

- Senior-Level: 5+ years of experience in digital marketing or related field, with experience in strategic planning, budget management, and stakeholder engagement

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