Digital Marketing Specialist

2 weeks ago

Prayagraj, India White Force Full time

Job description /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Digital Marketing Specialist Location : Prayagraj, Naini Exp.  - 1+ yrs Job Requirements and Responsibilities: ∙Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. ∙Designs, builds, and maintains our social media presence. ∙Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). ∙Identifies trends and insights and optimizes spend and performance based on the insights. ∙Brainstorms new and creative growth strategies through digital marketing. ∙Plans, executes, and measures experiments and conversion tests. ∙Collaborates with internal teams to create landing pages and optimize user experience. ∙Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. ∙Identifies critical conversion points and drop off points and optimizes user funnels. ∙Collaborates with agencies and other vendor partners. ∙Evaluates emerging technologies. ∙Provides thought leadership and perspective for adoption where appropriate. Education, Experience, and Licensing Requirements: ∙Bachelor’s or master’s degree in marketing or a related field. ∙Proven working experience in digital marketing, particularly within the industry. ∙Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. ∙Experience in optimizing landing pages and user funnels. ∙Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,NetInsight, Omniture, WebTrends, SEMRush, etc.). ∙Working knowledge of ad serving tools. ∙Experience in setting up and optimizing PPC campaigns on all major search engines.

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