
Digital Marketing Specialist
4 days ago
Job description
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Digital Marketing
Specialist
Location : Prayagraj, Naini
Exp. - 1+ yrs
Job Requirements and
Responsibilities:
∙Plans
and executes all web, SEO/SEM, database marketing, email, social media, and
display advertising campaigns.
∙Designs,
builds, and maintains our social media presence.
∙Measures
and reports performance of all digital marketing campaigns and assesses against
goals (ROI and KPIs).
∙Identifies
trends and insights and optimizes spend and performance based on the insights.
∙Brainstorms
new and creative growth strategies through digital marketing.
∙Plans,
executes, and measures experiments and conversion tests.
∙Collaborates
with internal teams to create landing pages and optimize user experience.
∙Utilizes
strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points.
∙Identifies
critical conversion points and drop off points and optimizes user funnels.
∙Collaborates
with agencies and other vendor partners.
∙Evaluates
emerging technologies.
∙Provides
thought leadership and perspective for adoption where appropriate.
Education,
Experience, and Licensing Requirements:
∙Bachelor’s
or master’s degree in marketing or a related field.
∙Proven
working experience in digital marketing, particularly within the industry.
∙Demonstrable experience leading and managing SEO/SEM, marketing database,
email, social media and/or display advertising campaigns.
∙Experience in optimizing landing pages and user funnels.
∙Solid knowledge of
website and marketing analytics tools (e.g., Google Analytics,NetInsight,
Omniture, WebTrends, SEMRush, etc.).
∙Working
knowledge of ad serving tools.
∙Experience
in setting up and optimizing PPC campaigns on all major search engines.
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