Associate Brand Manager
2 hours ago
Supertails is India's fastest-growing pet care platform, offering products, pharmacy,
clinics and at-home vet services under one trusted ecosystem. We're building a brand that
handholds pet parents through every stage of their journey — with reliability, empathy, and
expert-led care at the core.
We're looking for a high-ownership, insight-led Brand Performance & Creative Ops
professional who can translate data into creative decisions, run a sharp creative refresh
engine, and align Brand × Creative × Performance for high-impact storytelling.
Key Responsibilities
- Brand Campaign Performance
Track brand campaign metrics across Meta, Google, YouTube & CRM to identify wins,
fatigue, and audience shifts. Convert performance signals into actionable feedback for Brand
& Creative to keep campaigns efficient and insight-led.
- Creative Refresh & Ops
Own the refresh cadence for brand assets and maintain a live tracker of all creatives, their
performance, and upcoming refresh needs. Ensure strong planning and alignment with
Creative + Performance teams for smooth production.
- QC & Creative Governance
Run QC on all brand creatives—language, tone, compliance, category guidelines. Build
checklists, workflows, and automation to reduce errors and improve creative turnaround
time.
- Creative Insights
Publish weekly insights on what formats, hooks, and messaging are working. Build and
maintain Supertails' internal "What Works Creatively" playbook to guide future campaigns.
- Brand Tracking & Research
Lead monthly brand health dips and quarterly brand tracking. Use brand awareness,
consideration, perception and competitive signals to influence upcoming brand and creative
decisions.
- Daily Brand Sentiment Intelligence
Monitor daily conversations across social, influencers, reviews, and community platforms.
Share structured insights—pain points, praises, unmet needs—with Product, Category,
Retention, Creative & Growth teams.
Ideal Background
Brand marketing, creative strategy, performance insights, or creative project management
(agency or brand side). Strong with numbers, great with structure, and comfortable in
high-velocity environments.
Experience
: 2-3 Years
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