Associate Brand Manager

2 hours ago


Mumbai, Maharashtra, India Supertails Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Supertails is India's fastest-growing pet care platform, offering products, pharmacy,

clinics and at-home vet services under one trusted ecosystem. We're building a brand that

handholds pet parents through every stage of their journey — with reliability, empathy, and

expert-led care at the core.

We're looking for a high-ownership, insight-led Brand Performance & Creative Ops

professional who can translate data into creative decisions, run a sharp creative refresh

engine, and align Brand × Creative × Performance for high-impact storytelling.

Key Responsibilities

  • Brand Campaign Performance

Track brand campaign metrics across Meta, Google, YouTube & CRM to identify wins,

fatigue, and audience shifts. Convert performance signals into actionable feedback for Brand

& Creative to keep campaigns efficient and insight-led.

  • Creative Refresh & Ops

Own the refresh cadence for brand assets and maintain a live tracker of all creatives, their

performance, and upcoming refresh needs. Ensure strong planning and alignment with

Creative + Performance teams for smooth production.

  • QC & Creative Governance

Run QC on all brand creatives—language, tone, compliance, category guidelines. Build

checklists, workflows, and automation to reduce errors and improve creative turnaround

time.

  • Creative Insights

Publish weekly insights on what formats, hooks, and messaging are working. Build and

maintain Supertails' internal "What Works Creatively" playbook to guide future campaigns.

  • Brand Tracking & Research

Lead monthly brand health dips and quarterly brand tracking. Use brand awareness,

consideration, perception and competitive signals to influence upcoming brand and creative

decisions.

  • Daily Brand Sentiment Intelligence

Monitor daily conversations across social, influencers, reviews, and community platforms.

Share structured insights—pain points, praises, unmet needs—with Product, Category,

Retention, Creative & Growth teams.

Ideal Background

Brand marketing, creative strategy, performance insights, or creative project management

(agency or brand side). Strong with numbers, great with structure, and comfortable in

high-velocity environments.

Experience
: 2-3 Years



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