Associate Vice President Sales

2 weeks ago


Gurgaon, Haryana, India Fur Ball Story Full time ₹ 20,00,000 - ₹ 25,00,000 per year

We're Hiring: Associate Vice President – Sales (Domestic)

Location: Gurgaon

We are seeking a highly experienced and strategic
sales leader
to join our team as
AVP – Sales (Domestic)
. This is a senior leadership role that comes with the opportunity to
lead our nationwide sales operations
, define sales strategies, and drive sustainable business growth.

About the Role:

The AVP – Sales will oversee the domestic sales team across regions, shape policies and processes, and ensure strong performance across all sales channels. Preference will be given to candidates with a
pet care/veterinary/animal health background
, though strong FMCG experience is equally valuable.

Key Responsibilities:

  • Sales Leadership & Strategy
    – Oversee the nationwide sales team, define and implement short- and long-term sales strategies, and ensure targets are met.
  • Policy Formulation & Execution
    – Draft, refine, and enforce sales policies, processes, and SOPs aligned with business goals.
  • Team Management & Development
    – Provide leadership, mentoring, and performance management. Support hiring, onboarding, and capability building within the team.
  • Sales Channel Management
    – Take strategic decisions on channels (distribution, retail, modern trade, institutional, veterinary-focused) and strengthen the dealer/distributor network.
  • Business Growth & Expansion
    – Identify new territories, customer segments, and opportunities to grow market share. Build and nurture customer relationships for retention.
  • Reporting & Analysis
    – Track sales performance with regular MIS and reports. Provide insights and recommendations to senior management on risks, trends, and opportunities.

Key Requirements:

  • Bachelor's/Master's in Business Administration, Sales, Marketing, or related field
  • 10+ years of proven managerial experience in FMCG sales (veterinary/animal health background preferred)
  • Expertise in channel sales, policy drafting, and people management
  • Strong leadership, communication, and decision-making skills
  • Ability to thrive in a competitive and dynamic environment

What We Offer:

  • A chance to lead sales at a senior leadership level
  • Collaborative, growth-driven work culture
  • Competitive compensation & performance-linked incentives

If you are a results-driven sales professional looking to make an impact, we'd love to connect

Apply Now / Reach out to us directly.

SalesLeadership #Hiring #FMCG #PetIndustry #AVPSales #CareerOpportunity

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