Performance Marketing Expert

Job Title: Performance Marketing Expert (Meta + D2C Specialist)

• Location:
  Ecomet360, Sector-5, Noida
• Experience:
  Minimum 3 Years in D2C Brands
• Salary:
  ₹ 6-7 LPA
• Team Role:
  Lead + Build a 2-Member Growth Team
• Industry:
  D2C, E-commerce, Home & Lifestyle

About the Role

We're looking for a Performance Marketing Expert
who lives and breathes numbers, thrives on Meta Ads, understands buyer psychology, and is obsessed with ROAS. Who also need to have knowledge of
Google Ads.
If you've scaled campaigns for D2C brands, especially with high AOV, and understand the pulse of creative testing, funnel strategy, and full-funnel metrics — we want you on our team.

This is a
leadership-track role
where you'll not only drive results but also mentor and build a small yet powerful performance team under you. If you're hungry to work in a fast-paced D2C ecosystem that values aesthetics, data, and brand — this role is for you.

Responsibilities

• Plan, strategize, and execute
  full-funnel Meta campaigns
  (ABO/CBO) with strong CAC & ROAS goals.
• Build, lead, and mentor a
  2-member performance team
  across paid media and funnel optimization.
• Deeply understand and leverage
  Meta Ads Algorithm changes
  and use it to improve delivery and efficiency.
• Work closely with creative, branding, and product teams to build thumb-stopping
  ad creatives
  and landing experiences.
• Own and drive
  end-to-end ad funnel:
  audience segmentation, creative direction, A/B testing, copywriting support, and budget scaling.
• Implement pixel integrations, conversion API (CAPI), UTM parameters, and event-based attribution models.
• Constantly review, analyze, and act on data via Meta Manager, Shopify, Google Analytics, Looker, and Heatmaps (Lucky Orange/Hotjar).
• Strategize
  BOFU, MOFU, TOFU
  campaigns to engage customers across the buying journey.
• Provide weekly reports on ad performance, ad fatigue, customer acquisition cost (CAC), ROAS, CTRs, AOV, etc.
• Recommend UX/UI enhancements for
  website CRO
  , ensuring better funnel navigation and reducing bounce rates.

Must-Have Skills

• 3+ years of hands-on experience
  with Meta Ads for D2C brands. High AOV brand experience is a
  big plus
  .
• Strong understanding of
  Meta Ads Manager
  , CBO vs ABO strategy, pixel/CAPI setup, and attribution.
• Mastery in
  audience segmentation, retargeting logic
  , and campaign structuring.
• Knowledge of
  Shopify ecosystem
• GA4 tracking + Interakt/WhatsApp flows.
• Excellent grasp of
  conversion funnels, landing page flows
  , and
  UX/UI best practices
  .
• Proficiency with tools like
  Excel, Meta Reporting Suite, Looker Studio, or similar dashboards
  .
• Hunger to
  own performance KPIs
  , experiment rigorously, and scale like a founder.
• Clear communication, data-backed thinking, and a bias toward
  speed with accountability
  .

Preferred (But Not Mandatory)

• Experience scaling campaigns with
  ₹20L–₹50L+ monthly spends.
• Knowledge of Google Ads / YouTube Ads
  is a plus.
• Should have knowledge of PPC Ads specially for Amazon
• Worked in early-stage
  D2C startup teams
  and understands what "wearing multiple hats" means.
• Familiarity with
  Funnel Automation
  ,
  Interakt flows
  , or
  HubSpot
  for lead nurturing.
• Understanding of
  email/SMS retargeting flows
  via MailerLite, Klaviyo, or similar.

Why Join Us?

• Work directly with the founders of two growth-stage brands (Rubhub + Ecomet360).
• Be a part of a design-led, ROI-obsessed D2C ecosystem aiming for rapid scale.
• Build and lead your own team. You'll have freedom to test, break, and optimize.
• We love
  hungry marketers
  who don't settle. If that's you, we'll back you all the way.

To Apply:

Send your CV + your 3 best Meta campaigns (results + breakdown) to &

Subject Line: "Performance Marketing Expert – [Your Name]"