Sales & Marketing Manager

5 days ago

Pune, Maharashtra, India VIWA Cables Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Purpose

  • Lead sales and marketing efforts to drive revenue growth, expand distribution, strengthen brand presence and ensure profitable market share for wires & cables across assigned territories and customer segments (retail, OEMs, contractors, EPCs, industrial).

Key Responsibilities

Sales Strategy & Execution

  • Develop and implement yearly and quarterly sales plans aligned with business targets and capacity constraints.

  • Own territory/channel sales performance; set targets for distributors, dealers, and direct sales teams.

  • Manage key accounts (EPCs, contractors, institutional buyers, large distributors) and negotiate major contracts.

  • Monitor order book, pipeline, forecasts and ensure timely replenishment and production prioritization.

Channel & Distributor Management

  • Recruit, train and motivate distributor/dealer networks; define margin structures, credit terms and sales incentives.

  • Implement distributor scorecards, performance reviews and corrective action plans.

  • Drive channel initiatives: co-op promotions, channel loyalty programs, seasonal schemes and bulk-contractor pricing.

Product & Pricing

  • Define product-mix and SKUs for target segments (domestic, industrial, HT/LT, instrumentation, solar cables).

  • Set pricing strategy, discounts, rebates and margin protection policies in coordination with finance.

  • Coordinate product launches, SKU rationalization and new product development feedback loop with production/R&D.

Marketing & Brand Building

  • Build brand identity and go-to-market messaging for trade and end-customer segments.

  • Plan and execute trade shows, local marketing, digital campaigns, content, product brochures and technical collaterals.

  • Manage digital presence (website, social media), lead generation funnels and CRM-driven nurture programs.

Demand Generation & Trade Support

  • Develop campaigns for contractors, electricians, and builders; provide technical training, demo kits and specification support.

  • Drive specification wins with architects, consultants and EPCs through technical presentations and sample programs.

  • Coordinate with logistics/warehouse to ensure availability for campaigns and promotions.

Customer Service & After-Sales

  • Oversee order escalation handling, warranty/claim resolution process and feedback loop to quality/production teams.

  • Ensure customer satisfaction metrics are tracked and improved.

Data, Reporting & Systems

  • Maintain CRM hygiene, pipeline management and sales analytics (monthly/weekly dashboards).

  • Track KPIs: sales vs target, market share, distributor fill rate, DSO, order turnaround, complaint resolution time.

  • Use market intelligence to recommend product/price/territory adjustments.

Finance & Compliance

  • Work with finance on credit approvals, collections strategy and gross margin improvement.

  • Ensure all sales activities comply with statutory, tax and industry regulations.

People Management

  • Coach and develop internal sales team and marketing resources; set targets and conduct performance reviews.

  • Hire sales field staff and define roles/territories as needed.

Job Type: Full-time

Pay: ₹50, ₹200,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: Remote

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