Social Media Executive

7 days ago


Gurgaon, Haryana, India Innovist Full time ₹ 15,00,000 - ₹ 28,00,000 per year

About the Role:

We are seeking a creative and strategic Social Media Executive who can blend trends with Innovist's brand voice and storytelling. The ideal candidate will have a passion for digital culture and the ability to craft brand-relevant narratives that inspire engagement and conversions.

Key Responsibilities:


• Track and adapt the latest digital, cultural, and social media trends into brandrelevant content.


• Write engaging copy, captions, and hooks that resonate with the audience and drive engagement.


• Manage and execute content across formats static posts, reels, stories, and carousels ensuring creativity and brand consistency.


• Collaborate with designers, editors, and cross-functional teams to bring ideas to life with compelling visuals.


• Maintain and manage a content calendar balancing trend-led and brand-driven objectives.


• Monitor and analyze performance metrics to optimize content strategies for better reach, engagement, and conversions.


• Use SEO, hashtags, and keyword optimization to maximize content discoverability.


• Experiment with new formats and contribute creative insights across campaigns, design direction, and storytelling.

Preferred Skills & Qualities:


• 2–5 years of proven experience in social media content creation/management.


• Strong copywriting skills with the ability to craft scroll-stopping content.


• Understanding of both creative aesthetics and data-driven optimization.


• Passion for digital trends, storytelling, and community building.


• Proficiency in social media tools (Meta, Instagram, LinkedIn, YouTube, etc.) and analytics platforms.


• Ability to thrive in a fast-paced, trend-driven environment with strong attention to



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