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Executive Social Media

2 weeks ago

Gurgaon, Haryana, India Qlikmatrix Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About the job

We are looking for a Paid Social Media Executive the ability to analyze data, structure campaigns and provide optimization solutions. The ideal candidate should have excellent communication skills, should be a quick problem solver and should have the ability to translate business needs into easily manageable tasks with quick implementation.

Key Responsibilities:


• Having a strong background in paid social campaign management, technology platforms, direct marketing experience


• Manage the day-to-day handling of all paid social media channels such as LinkedIn, Facebook, Instagram, etc., and adapting strategies to suit different channels


• Develop creative and engaging social media strategies


• Develop, launch, and manage new campaigns for brand promotion and conversion


• Monitor, track, analyze and report on performance on social media platforms using internal client tools


• Leverage cross channel approach for performance improvement


• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity


• Analyze competitor activity on social media


• Optimize the social media campaigns to achieve targets set by the client


• Manage the budget allocation & pacing for all social media campaigns


• Encourage collaboration across teams and departments


• Regularly liaise with clients via email or calls

Qualifications:


• 2+ years of experience in Social Media Marketing


• Bachelor's degree in a related field is a plus


• Any certifications in Facebook/LinkedIn Marketing would be a plus

Requirements:


• Ready to work from office in Gurgaon


• Ready to work on high priority tasks and deadlines


• Proven skills in running paid campaigns on Social platforms like Facebook, LinkedIn, etc.


• Good project management skills with proven ability to complete complex projects on time.


• A deep understanding of the key metrics and levers available to drive performance marketing optimizations


• Understanding of Audience overlap and minimizing the impact of the same.


• Knowledge of creating custom audiences


• Have an eye for creative and social marketing trends


• High-level proficiency in MS Excel, PowerPoint, and Word