
Google Ads Specialist
1 day ago
Position
: Google Ads Specialist
Location:
Gurugram (Sector 54)
Company:
Vserv Capital Services
Salary:
30,000- 70,000 (Based on experience and performance)
About Us
Established in 1999, Vserv Capital Services is a trusted financial planning firm, committed to providing personalized, research-driven financial solutions tailored to each client's unique needs. With decades of experience, we proudly collaborate with leading life insurance providers to ensure comprehensive financial well-being.
Role Overview
We are seeking a results-driven
Google Ads Specialist
to manage and optimize our paid advertising campaigns across Google platforms (Search, Display, YouTube, etc.). You will play a key role in driving qualified traffic, maximizing ROI, and achieving performance goals through strategic and tactical execution of paid media campaigns.
Key Responsibilities
- Plan, create, and manage PPC campaigns across Google Ads platforms (Search, Display, YouTube, Performance Max).
- Conduct keyword research, competitor analysis, and audience targeting strategies.
- Write compelling ad copy and create high-performing ad creatives in collaboration with the design/content teams.
- Monitor, analyze, and optimize campaign performance based on KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.
- Set up conversion tracking, audience lists, and remarketing strategies using Google Ads, Google Analytics and Google Tag Manager.
- Collaborate with landing page designers and developers to improve user experience and conversion rates.
- Provide detailed performance reports and insights to stakeholders regularly.
Requirements
- Proven experience (2+ years) managing Google Ads campaigns with measurable results.
- Google Ads Certification(s) preferred.
- Strong understanding of performance marketing, conversion funnels, and online consumer behavior.
- Experience with tools like Google Analytics (GA4), Google Tag Manager, and Google Data Studio.
- Proficiency with A/B testing tools and strategies.
- Strong analytical skills and data-driven mindset.
- Excellent communication and copywriting skills.
- Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).
Nice To Have
- Experience with paid advertising on other platforms (Meta, LinkedIn, etc.).
- Familiarity with e-commerce platforms like Shopify and WordPress.
- Knowledge of SEO and how it complements paid search.
What We Offer
- Competitive salary and performance-based bonuses.
- Flexible working hours and remote work opportunities.
- Professional development support and certifications.
- A collaborative, fast-paced, and innovative work environment.
Email to Apply:
This job is provided by
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