
Digital Ads Specialist
4 days ago
Roles and Responsibilities
- Develop, execute, and optimize paid digital advertising campaigns across Google Ads, Meta Ads, Display Networks, and other relevant platforms to meet business goals.
- Create innovative ad strategies and campaign ideas, including concepts for reels, short-form videos, and social media campaigns.
- Act as a camera-friendly spokesperson/performer for reels, explainer videos, and engaging ad content.
- Collaborate with graphic designers to brief and guide the creation of eye-catching ad creatives, static banners, and video content.
- Conduct keyword research, audience targeting, and competitive analysis to maximize campaign ROI.
- Monitor ad performance metrics (CTR, CPC, ROAS, conversions, engagement rates) and provide actionable insights.
- Manage and optimize company websites and landing pages for ad campaigns (SEO, speed optimization, and conversions).
- Work closely with the content and design team to ensure campaigns are aligned with brand voice and marketing objectives.
- Stay ahead of digital marketing trends, especially in performance marketing, creative ad formats, and social media innovations.
- Support broader digital marketing initiatives such as email campaigns, WhatsApp marketing, and remarketing strategies.
- Troubleshoot pixel issues, event mismatches, and attribution discrepancies, ensuring smooth integration between ads platforms and websites.
- Work with developers/WordPress team for website integration of tracking codes, landing pages, and conversion funnels.
Qualifications:
- Bachelors degree in Marketing, Business, Media, or a related field.
- 2-3 years of experience in running successful digital advertising campaigns (Google Ads, Meta Ads, PPC, Display, Video Ads).
- Strong knowledge of SEO, SEM, keyword targeting, and analytics platforms (Google Analytics, Page Speed Insights, Semrush, Screaming Frog).
- Familiarity with WordPress and website performance optimization.
- Excellent communication skills (written & verbal) and the confidence to present in front of the camera.
- A creative, analytical, and data-driven mindset.
- Ability to multitask, meet deadlines, and collaborate effectively in a team.
Skills Required:
- Paid Ads Expertise: Google Ads, Meta Ads, PPC, Display Advertising.
- SEO & SEM Tools: Semrush, Screaming Frog, Keyword Analysis, Backlinking, iwebchck, Page Speed Insights.
- Content & Creative: Ad copywriting, Blog Writing, Social Media Marketing, Online Branding.
- Platforms & Tools: Google Analytics, WordPress, Email/SMS/WhatsApp Marketing.
- Creative Collaboration: Ability to ideate and guide graphic designers & video editors.
- On-Camera Presence: Comfortable acting, presenting, or ideating social media reels and ad content.
- Strong organizational, problem-solving, and communication skills.
Benefits:
- Competitive salary and performance-based incentives.
- Health insurance and other benefits.
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
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