Digital Ad Strategist

7 days ago


Bengaluru, Karnataka, India beBeeAdspecialist Full time ₹ 9,00,000 - ₹ 12,50,000
Job Description

We are seeking a skilled Performance Media Specialist to join our digital advertising team. As a key member, you will be responsible for strategizing and executing ad campaigns across various platforms.

Key Responsibilities:

  • Plan, launch, and manage paid ad campaigns on multiple platforms.
  • Work closely with our creative and strategy teams to develop high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, return on ad spend (ROAS), and cost per lead (CPL).
  • Conduct A/B testing on creatives, audience segments, and landing pages.

Requirements:

  • 2–3 years of experience in running ad campaigns.
  • Strong understanding of paid media KPIs like click-through rate (CTR), ROAS, cost per click (CPC), and CPL.
  • Hands-on experience with tools like Ads Manager and Google Analytics.

Preferred Qualifications:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative/digital agency environment.
  • Certification in Ads or Blueprint.

Additional Information:

  • This is a full-time role based in Bengaluru, India.
  • Opportunities for professional growth and development within the company.


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