Digital Marketing Executive

1 day ago

Guwahati, Assam, India Civil Services Achievers' Point Full time ₹ 1,80,000 - ₹ 3,60,000 per year

We are seeking an experienced and highly skilled Digital Marketing Executive with a strong background in the education sector. The ideal candidate should be well-versed in the latest digital marketing trends, tools, and technologies, with the ability to create and execute strategies that enhance brand awareness, generate quality leads, and drive measurable growth.

Key Responsibilities

  • Develop, plan, and implement comprehensive digital marketing campaigns across multiple channels (Google Ads, Meta, LinkedIn, YouTube, etc.).
  • Manage SEO/SEM, content marketing, social media, and email marketing initiatives for brand and product promotion.
  • Analyze data and campaign performance to optimize ROI and conversion rates.
  • Conduct competitor and market analysis to identify new opportunities in the education sector.
  • Collaborate with content creators, designers, and academic teams to ensure alignment with institutional goals.
  • Manage digital budgets, report performance metrics, and recommend improvements based on analytics.
  • Stay updated with the latest marketing technologies, tools, and best practices in digital education marketing.

Requirements

  • 2 years of hands-on digital marketing experience, with at least 1 years in the education industry.
  • Proven track record of successful digital campaigns and measurable growth outcomes.
  • Strong analytical skills and proficiency in Google Analytics, SEO tools, CRMs, and advertising platforms.
  • Excellent communication, planning, and team coordination skills.

Preferred Skills

  • Experience managing education-specific digital platforms and campaigns (admissions, online courses, etc.).
  • Proficiency in marketing automation and lead nurturing systems.
  • Creative mindset with data-driven decision-making ability.

Job Type: Full-time

Pay: ₹15, ₹30,000.00 per month

Work Location: In person

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