Senior Manager/ Head- Social Media

2 days ago

Noida, Uttar Pradesh, India Max Estates Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About the Role

We are looking for a dynamic and purpose-driven communications professional to lead
Social Media and Public Relations
at Max Estates. The ideal candidate will bring a strong storytelling instinct, deep understanding of media and digital ecosystems, and a strategic approach to brand reputation and engagement.

This role will be responsible for shaping Max Estates' digital presence, strengthening its thought leadership in real estate and well-being, and driving consistent, high-quality communication across platforms. It demands a blend of creative thinking, content strategy, media management, and strong industry connects.

Key Responsibilities

Social Media Strategy & Content Leadership

  • Define and execute the overall social media strategy across platforms (LinkedIn, Instagram, YouTube, and emerging formats).
  • Lead storytelling that reflects the brand's philosophy of
    Live Well, Work Well
    and showcases design-led, sustainable living.
  • Oversee the creation of high-quality content — posts, videos, and campaigns — ensuring alignment with brand tone and aesthetics.
  • Drive influencer and community engagement to build authentic connections.
  • Use analytics to measure performance, refine content, and improve engagement.

Public Relations & Media Engagement

  • Develop and implement an integrated PR strategy to enhance Max Estates' visibility and reputation.
  • Build and nurture strong relationships with journalists, editors, and media houses across business, lifestyle, design, and real estate sectors.
  • Leverage strong industry connects to drive thought leadership, earned media, and brand partnerships.
  • Lead the creation of compelling media materials — press releases, leadership interviews, op-eds, and storytelling features.
  • Partner closely with corporate communications to ensure unified messaging across group entities.
  • Manage sensitive or crisis communication with clarity and credibility.

Campaigns & Brand Communication

  • Conceptualize and execute 360° campaigns for new project launches, milestones, and partnerships.
  • Work with internal and external creative teams to ensure cohesive storytelling across all touchpoints.
  • Support leadership visibility through event participation, awards, panels, and authored pieces.

Team & Agency Management

  • Manage creative, PR, and digital agencies to deliver on timelines and brand standards.
  • Mentor a growing internal team for content, social media, and PR execution.

Who We're Looking For

Education

  • Bachelor's or Master's in Journalism, Mass Communication, Marketing, or related disciplines.

Experience

  • 10–12 years of experience in social media, content, and PR, preferably within real estate, luxury, lifestyle, or related sectors.
  • Background in journalism, editorial content, or corporate communications is a strong plus.

Must-Have Skills

  • Proven experience in building and managing social media ecosystems for premium brands.
  • Exceptional storytelling, writing, and editing skills with a keen design sensibility.
  • Strong media network and ability to secure high-impact earned coverage.
  • Strategic mindset with hands-on ability to deliver creative outcomes.
  • Understanding of brand tone, audience insight, and digital trends.

Good-to-Have

  • Experience leading integrated digital-PR campaigns.
  • Exposure to influencer collaborations, content innovation, and new media formats (reels, podcasts, etc.).
  • Comfort with analytics tools and social listening platforms.

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