Marketing Manager

8 hours ago

Patna, Bihar, India International School of Management Patna Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key Responsibilities:


• Develop and implement integrated marketing strategies to promote the institution's academic programs.


• Manage digital marketing campaigns including SEO/SEM, email, social media, and online advertising.


• Plan and execute offline campaigns, including educational fairs, school/college visits, seminars, and roadshows.


• Liaise with advertising agencies, media partners, and vendors.


• Manage the design and distribution of promotional materials – brochures, banners, videos, etc.


• Monitor marketing budgets and evaluate campaign performance using analytics tools.


• Build strategic partnerships with schools, coaching centres, and education consultants.


• Supervise and streamline the end-to-end admissions process.


• Handle application intake, screening, document verification, and interview coordination.


• Ensure smooth communication between applicants and the institution.


• Collaborate with academic and administrative teams to ensure adherence to admission policies and enrolment targets.


• Maintain and report accurate data on inquiries, applications, and admissions.


• Guide prospective students and parents on program selection, career paths, eligibility, and admission procedures.


• Conduct one-on-one and group counselling sessions.


• Address student queries through walk-ins, phone calls, emails, and virtual platforms.


• Organize open houses, information sessions, webinars, and campus tours.


• Maintain student engagement throughout the decision-making journey.

Key Skills & Competencies:


• Excellent communication and interpersonal skills


• Strategic thinking and planning ability


• Strong leadership and team management


• Result-oriented with strong follow-through


• Proficiency in digital marketing tools and CRM systems


• Strong presentation and negotiation skills


• Ability to work under pressure and meet admission targets

Qualifications:


• Bachelor's or Master's degree in Marketing, Business Administration, Education, or a related field


• Minimum 3-5 years of experience in education marketing, admissions, or student counselling


• Experience in the higher education sector preferred

Working Conditions:


• Full-time position with travel as required for outreach programs


• Occasional weekend work for events and admissions support

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