Marketing Manager

10 hours ago

Patna, Bihar, India International School of Management, Patna Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key Responsibilities:

  • Develop and implement integrated marketing strategies to promote the institutions academic programs.
  • Manage digital marketing campaigns including SEO/SEM, email, social media, and online advertising.
  • Plan and execute offline campaigns, including educational fairs, school/college visits, seminars, and roadshows.
  • Liaise with advertising agencies, media partners, and vendors.
  • Manage the design and distribution of promotional materials brochures, banners, videos, etc.
  • Monitor marketing budgets and evaluate campaign performance using analytics tools.
  • Build strategic partnerships with schools, coaching centers, and education consultants.
  • Supervise and streamline the end-to-end admissions process.
  • Handle application intake, screening, document verification, and interview coordination.
  • Ensure smooth communication between applicants and the institution.
  • Collaborate with academic and administrative teams to ensure adherence to admission policies and enrolment targets.
  • Maintain and report accurate data on inquiries, applications, and admissions.
  • Guide prospective students and parents on program selection, career paths, eligibility, and admission procedures.
  • Conduct one-on-one and group counselling sessions.
  • Address student queries through walk-ins, phone calls, emails, and virtual platforms.
  • Organize open houses, information sessions, webinars, and campus tours.
  • Maintain student engagement throughout the decision-making journey.

Key Skills & Competencies:

  • Excellent communication and interpersonal skills
  • Strategic thinking and planning ability
  • Strong leadership and team management
  • Result-oriented with strong follow-through
  • Proficiency in digital marketing tools and CRM systems
  • Strong presentation and negotiation skills
  • Ability to work under pressure and meet admission targets

Qualifications:

  • Bachelors or Master's degree in Marketing, Business Administration, Education, or a related field
  • Minimum 5-8 years of experience in education marketing, admissions, or student counselling
  • Experience in the higher education sector preferred

Working Conditions:

  • Full-time position with travel as required for outreach programs
  • Occasional weekend work for events and admissions support

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