Assistant Manager

2 weeks ago

Kolkata, West Bengal, India Multicon Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are seeking a highly motivated and strategic AM - Social Media to lead the planning, execution, and optimization of our social media presence across all major platforms. This role is pivotal in shaping the digital voice and identity of Multicon Group, ensuring consistent brand messaging, audience engagement, and measurable business impact through social channels.

This is a high-impact role involving campaign execution, performance analysis, budget management, creative direction, and vendor collaboration across diverse industries.

Develop and implement a comprehensive social media strategy aligned with overall brand and business objectives

Define key goals (brand awareness, engagement & lead generation) and platform-specific KPIs for performance measurement.

Collaborate with the creative and marketing teams to conceptualize and execute compelling content (posts, stories, reels, videos, and infographics).

Maintain a structured monthly content calendar, ensuring timely and consistent content delivery across all platforms.

Manage day-to-day operations across all relevant social platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X, WhatsApp Business, etc.).

Stay updated with each platforms algorithm and feature updates to optimize content visibility and engagement.

Monitor audience interactions, respond to queries and comments promptly, and foster a positive brand community..

Track, analyze, and report on social media performance metrics such as engagement, reach, CTR, conversions, and ROI using tools like Meta Business Suite, Google Analytics, and third-party dashboards.

Plan, launch, and monitor paid campaigns across Meta Ads, LinkedIn Ads, and other relevant channels.

Manage campaign budgets, audience targeting, and A/B testing to optimize performance and achieve specific marketing objectives.

Liaise with internal teams (Sales, HR, and CSR, Events) to develop relevant content and support functional campaigns (e.g., recruitment drives, product launches, and employee engagement).

Identify, onboard, and manage collaborations with influencers or content creators in line with campaign goals.

Monitor social sentiment and proactively address any brand-related concerns or negative publicity.

Monitor SEO and user engagement and suggest content optimization strategies.

Track key performance indicators (KPIs) such as reach, engagement, impressions, and follower growth using tools like Meta Business Suite, Hootsuite, Buffer, etc.

Prepare weekly/monthly reports and performance dashboards for management review.

Identify and engage with relevant online communities, influencers, and stakeholders to expand reach and relevance.

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