Content Writer

Role Overview

We are looking for a content writer who can think like a strategist, write like a storyteller, and operate like a producer. The ideal candidate is someone who doesnt just write scripts but builds narratives that perform someone who can spot emerging trends, decode what makes content work, and turn those insights into stories that move people.

This is a creative-operations hybrid role. Youll be scripting for Instagram and YouTube, managing the entire content lifecycle from idea to publication and collaborating with editors, filmmakers, and marketing teams to bring each piece of content to life. Youll be expected to move fluidly between writing, researching, coordinating, and analyzing.

Key Responsibilities

1. Scriptwriting and Creative Development

• Write compelling short-form and long-form scripts for Instagram reels, YouTube shorts, and full-length YouTube episodes.
• Develop creative hooks that capture attention in the first few seconds while maintaining narrative depth.
• Break down complex topics into simple, relatable, and emotionally resonant stories.
• Adapt writing style across formats — conversational for Instagram, structured and story-driven for YouTube.
• Partner with creative leads and subject experts to ensure content is credible and aligned with brand tonality.
• Maintain a deep understanding of storytelling craft — pacing, rhythm, dialogue, and structure.

2. Research and Trendspotting

• Constantly monitor Instagram, YouTube, and Reddit to identify new content trends, storytelling techniques, and cultural conversations.
• Conduct regular research on trending formats, creators, and communities relevant to our audience.
• Maintain a trend-tracker document highlighting emerging audio, memes, visual styles, and engagement tactics.
• Bring creative foresight — anticipate what's next rather than reacting to what's already viral.
• Analyze how mental health, productivity, relationships, and cultural topics are discussed online and find white spaces to create fresh, thoughtful takes.

3. Collaboration and Production

• Collaborate closely with editors, cinematographers, illustrators, and voice artists to translate scripts into finished videos.
• Create clear pre-production briefs — including script notes, visual direction, tone, and key emotion arcs.
• Manage communication between creative, technical, and marketing teams to ensure timely delivery and creative consistency.
• Participate in shoot planning, review footage, and provide creative feedback during post-production.
• Ensure each piece of content maintains the same level of quality — from storytelling to sound design and captioning.

4. Content Planning and Operations

• Maintain and update a structured content calendar across Instagram and YouTube.
• Build and document workflows for ideation, scripting, review, feedback, and publishing.
• Track the progress of multiple content pieces simultaneously, ensuring deadlines are met without compromising quality.
• Coordinate approvals and iterations between internal teams and creative vendors.
• Ensure metadata, thumbnails, titles, and captions are optimized for platform-specific performance.
• Collaborate with the marketing team to align organic content with campaign goals and audience insights.

5. Performance and Optimization

• Track performance metrics across platforms — watch time, retention, saves, comments, shares, and audience drop-off rates.
• Study the analytics behind what worked and what didn't, and translate those insights into actionable creative inputs.
• Conduct A/B testing for hooks, titles, or thumbnails to refine storytelling choices.
• Experiment with new content formats and measure their performance systematically.

Qualifications

• 2–4 years of experience in content writing, creative strategy, or storytelling for digital platforms.
• Prior experience writing or producing for Instagram, YouTube, or short-form video.
• A portfolio that demonstrates your ability to craft original, engaging stories.
• Working knowledge of video production workflows, from ideation to final cut.
• Familiarity with analytics tools like YouTube Studio, Meta Insights, or TubeBuddy is a plus.
• Background in psychology, journalism, media, or cultural studies is a bonus but not mandatory.

What Success Looks Like

Within the first 3 months, you should:

• Deliver high-quality scripts that perform well in retention and engagement.
• Build a structured content pipeline with clear handoffs between writing, editing, and publishing.
• Contribute original content ideas that stand out from the noise.
• Be actively involved in content reviews, learning to assess footage and align creative tone.

Within 6 months, you should:

• Lead scripting independently, from trend research to final review.
• Partner with editors and marketers to optimize content for both storytelling and reach.
• Own a recurring content series or show format that becomes part of our brand identity.