FMCG Marketing Manager

2 days ago


Khokhara Mehmadabad Ahmedabad Gujarat, India 9ed822b0-6a40-4b51-8a38-bddb1200805d Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are looking for an experienced Marketing Manager who has worked specifically with FMCG products and understands NIS-based marketing, distribution models, retail push strategies, and modern trade/GT/BT dynamics. The ideal candidate should be skilled in planning, execution, brand building, sales acceleration, and team coordination.

Key Responsibilities

  • Develop & execute FMCG marketing strategies (GT/MT/NIS focused).
  • Plan consumer promotions, dealer schemes, and retail visibility activities.
  • Conduct market research, competitor analysis, and price positioning.
  • Manage marketing budgets, campaign performance, and ROI reporting.
  • Work closely with the sales team to push product movement and increase market penetration.
  • Handle product launches, branding activities, and digital promotions.
  • Build and manage channel partnerships, distributors, and retail networks.
  • Ensure strong NIS (New Introduction Strategy) for new or seasonal products.
  • Lead a team and manage vendors, agencies, and creatives.

Required Skills

  • Strong knowledge of FMCG sector and NIS strategies.
  • Expertise in trade marketing, product placement & visual merchandising.
  • Understanding of supply chain, distribution & retail dynamics.
  • Excellent communication, presentation & negotiation skills.
  • Ability to work under deadlines and handle multiple campaigns.
  • Digital marketing understanding is a strong plus.

Qualifications

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 4–10 years' experience in FMCG marketing (mandatory).
  • Proven record of successful product launches and sales-driven marketing.

Salary & Benefits

(You can customize this)

  • Competitive salary + performance incentives
  • Travel allowances (if applicable)
  • Employee benefits & growth opportunities

Job Types: Full-time, Permanent, Fresher

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person


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