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Marketing Executive

2 weeks ago

Ahmedabad Gujarat, India Ancient Roots Full time

**Experience** : 1-2 years in Marketing

**Qualification** : Graduate or MBA

We are looking for a Marketing Executive for Ahmedabad.

**Mandatory Skill**:

- Digital Marketing Knowledge
- Proficient in Marketing and Promotions of FMCG of reputed brands.
- Good marketing, branding and relationship building skills.
- Excellent Negotiating Skills.

**Roles & Responsibilities**:

- Plan Marketing and Promotional activities of FMCG products.
- Plan marketing budgets and yearly calendar
- Managing, analyzing and reporting on market data, establishing requirements and formulating activities.
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Plan a Consumer Engagement Strategy for Retail outlets, MT and Franchise store.
- Plan for product launches at Retail outlets, MT and Franchise store, plan BTL activity for the same.
- Plan for product specific promotional activities - campaigns, Cross promotions, seasonal product promotions at retail outlets
- Will represent the company and work with Branding Strategy Consultants, Brand Development, Creative Agencies, Retail Marketing and Merchandising Agencies.
- Build brand awareness by participation in local exhibitions and events, press, cable TV, newspapers and other outdoor media such as hoardings, bus/Auto, bus/train stations etc
- Proficient in product positioning, market segmentation and, new markets penetration.
- Create market share by developing marketing plans and programs for specific products. Achieve and track product growth.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
- Monitor product distribution, availability and consumer reactions.
- Analyze and monitor competitor and consumer activity to identify opportunities for growth.
- Understand Market demands and suggest product mix.
- Work closely with sales team for execution and tracking
- Be in the market for effective plan implementation to drive growth

Pay: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person