
Sales Distribution Consultant
2 weeks ago
Job Title:
Distribution Sales EXECUTIVE
Role Purpose / Objective:
- To build, manage and grow the distribution network, ensuring products reach retailers/wholesalers effectively and sales targets are met.
- To ensure efficient supply through distribution channels, maintain product visibility, optimize stock, and maximize market penetration.
Key Responsibilities:
Distributor / Channel Partner Management
Select, appoint, onboard, and evaluate distributors/wholesalers in assigned territory.
- Maintain strong relationships with existing distributors, provide support (sales tools, training, promotions).
Monitor distributor performance (sales, inventory, coverage) and ensure compliance with agreements.
Sales Strategy & Execution
Develop and execute sales plans / territory plans to meet revenue, volume and profitability targets.
- Analyze market potential, competition, trends and customer needs; adjust strategy accordingly.
Activate promotions, trade programs, merchandising initiatives via distributors to push product visibility and sale.
Distribution & Inventory Control
Ensure product availability at distributor level and through to retailers. Maintain inventory, manage orders, reduce stockouts or overstocking.
Monitor flow of goods, logistics issues, delivery performance.
Forecasting, Budgeting & Reporting
Prepare sales forecasts, budgets, distributor targets, periodic reports of sales / performance.
Provide insights / MIS on sales trends, market share, competitor activity.
Team Leadership & Coordination
If applicable, lead / train / supervise team members (sales executives, trade promotions, field staff).
Collaborate with internal teams — Marketing, Product, Logistics / Supply Chain — to align efforts (promotions, product launches etc.).
Customer / Market Engagement
Visit distributors, retailers, key accounts; understand field issues, evaluate visibility/in-store execution.
Collect feedback from market on product acceptance, pricing, competition. Use insights to improve offering.
Miscellaneous
Ensure compliance with company policies, ethical standards.
- Sometimes travel extensively in assigned territory.
Required Qualifications & Skills:
- Education:
Bachelor's degree in Business, Marketing, Commerce, or related. Sometimes Master's (MBA) preferred especially for senior roles. - Experience:
- Freshers also eligible or A few years in sales/distribution roles;
- Experience in working through channel partners, distributors; experience with direct & indirect sales.
- Skills:
- Strong communication, negotiation and interpersonal skills.
- Analytical mindset: ability to interpret data, forecast, track KPI, use market intelligence.
- Strategic planning, customer relationship management.
- Organizational skills; ability to manage multiple tasks, often under pressure.
- Knowledge of CRM tools, MS Office, maybe inventory / order management systems.
- Other:
- Flexibility to travel.
- Good understanding of the territory (local markets, competing products).
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