Business Head D2C

21 hours ago

Trimurti Nagar Nagpur Maharashtra, India Hoora Technologies Pvt Ltd Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Job Title: Business Head - D2C /Ecommerce

Company: Hoora Technologies Location: Nagpur (In-office) Reports to: CEO

Mission

Lead Hoora's D2C business, with full P&L ownership, to build a dominant brand in the automotive products market. Your main goal is to drive the business to ₹20-25 Crore in yearly revenue.

Key Responsibilities

  • P&L Management: Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.
  • Performance Marketing: Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.
  • Growth & Conversion Rate Optimization (CRO): Build and optimize high-converting landing pages and eCommerce funnels. Use analytics and A/B testing to reduce drop-offs and improve user journeys.
  • Product & Market Strategy: Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximize market response.
  • Customer Retention: Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS.
  • Data & Reporting: Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team.
  • Cross-Functional Leadership: Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.

Ideal Candidate Profile

  • Experience: Minimum 3 to 6 years in a D2C, marketing, or business leadership role, preferably in the autocare or automotive products industry.
  • Track Record (Mandatory): Must have a proven direct contribution to scaling a brand to ₹20-25 Crore or more in yearly revenue.
  • Skills: Deep knowledge of the D2C ecosystem, including paid media mastery (Meta, Google), funnel building, CRO, and retention marketing.
  • Industry Fit: Experience with automotive product brands (like 3M, Turtle Wax, Wavex, Shinex etc) or hyperlocal companies (like Zomato, Blinkit, GoMechanic etc) is highly preferred.
  • Technical Tools: Proficient with Shopify, GA4, Ads Manager, and CRM systems (e.g., Klaviyo).
  • Location: Must be Nagpur-based or willing to relocate.

Salary & Benefits

  • Salary: ₹12–24 LPA + Performance-Based Incentives + ESOPs
  • Type: Full-Time

Job Type: Full-time

Pay: ₹100, ₹200,000.00 per month

Benefits:

  • Paid sick time

Ability to commute/relocate:

  • Trimurti Nagar, Nagpur, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • What is your current CTC? (mentioned in LPA)
  • What is your expected CTC? ( mentioned in LPA)
  • Have scale D2C business from 0 to 5 Cr month? ( If yes, mention how much)

Experience:

  • E-Commerce: 5 years (Required)

Work Location: In person

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