D2C Head

Pegasus, a purpose-driven Children’s Wellbeing Company , is seeking a dynamic Head of D2C & Community to lead our direct-to-consumer business and parent engagement initiatives. Key Responsibilities 1. Online Sales & Growth Own the P&L of the Pegasus D2C division across all online channels – company website, meta and own app. Drive traffic and conversion strategies (performance marketing, SEO/SEM, influencer & content campaigns). Build scalable funnels for acquisition, engagement, and retention, with strong focus on lifetime value of parents. 2. Community Building & Workshops Conceptualize and manage screen-free parenting workshops , kids’ activity sessions, and community programs that bring parents into the Pegasus ecosystem. Create and oversee partnerships with schools, housing societies, and community groups to build awareness. Lead on-ground activations to strengthen trust and brand affinity. 3. Book Fairs & Events Plan and execute Pegasus presence at book fairs, parenting expos, and pop-ups . Curate event experiences that combine sales with brand storytelling. Manage logistics, budgets, and cross-team coordination for smooth execution. 4. Leadership & Strategy Build and lead a cross-functional team covering website operations, content, digital marketing, customer engagement, and event management. Develop quarterly and annual growth roadmaps in alignment with Pegasus’ mission: to raise screen-free children through books, puzzles, and games . Work closely with the leadership team on new initiatives, product launches, and data-driven decision making. Qualifications 8–12 years of experience in e-commerce / D2C leadership , preferably in consumer brands, publishing, or edtech. Strong digital-first mindset with proven expertise in Shopify/e-commerce platforms, performance marketing, CRM flows, and analytics . Hands-on experience with community or events management is a big plus. Entrepreneurial, creative, and passionate about children’s wellbeing and screen-free parenting .