Social Media Manager

Job Description

This role is flexible to be considered to be based in Spain or Hungary.

Why BT International

At BT International, our purpose is to keep the world connected. As part of BT, we build on almost 180 years of innovation and expertise to deliver secure connectivity and digital services to some of the worlds leading multinational businesses and organisations. Our customers trust us to safeguard their data, drive their digital transformation and keep their businesses running.

With colleagues on the ground across the world and supporting customers wherever they need to operate, BT International offers a truly global experience. Whether its about providing cloud connectivity, helping organisations collaborate, or enabling innovation in cybersecurity and digital services, youll be part of a team that shapes how businesses succeed in a world that is being transformed by AI.

If you have the drive and ambition to make an impact on a global stage, BT International is where it happens.

Why this job matters

We play an important role in positioning BT on its transformation journey. To achieve this, BT must not only deliver on its obligations to shareholders and DI&S commitments, it must also communicate its progress to key stakeholders, including multinational customers served by its International unit.

You will work closely with the International external comms team, International content marketing and industry analyst team, and the Group digital communications team to create engaging social media content for social media channels. This includes text, illustrations, infographics, animations and video.

What youll be doing your accountabilities

• Provide strategic social media counsel to senior stakeholders, including members of the International Leadership Team, subject matter experts and Senior Management Team.
• Support corporate digital communications including strategy, campaigns, channels and content.
• Oversee day-to-day management of social media channels, working closely with colleagues in external communications, content marketing and industry analyst relations to ensure the social media strategy aligns with business priorities.
• Create compelling digital content - including video, website copy, infographics, news content and social media assets.
• Use a range of copywriting techniques to make the message clear, concise and compelling. Take into account cultural sensitivities.
• Be creative and proactive in identifying and positioning stories with innovative angles to maximise impact on social media channels.
• Be responsible for the quality of outcomes and demonstrate the value and results for BT.
• Safeguard sensitive customer information at all times, so that customers perceive BT to be a trustworthy organisation.

The skills youll need to succeed

• Youll have experience in social media and digital communications, and must have some all-round corporate communications experience.
• Youll have a keen sense of how a digital presence should be maintained and have an innate curiosity for digital products and platforms.
• Youll be an energetic, creative and collaborative partner with experience of working in and navigating a complex matrix environment that includes coordination with many differing stakeholders and audiences.
• You will have a keen sense of what makes a good story and the ability to use story-telling to drive engagement among BT plc audiences.
• Youll bring up to date knowledge of key issues, trends and drivers in digital marketing and social media.
• Youll have a good understanding on how to brief and manage a digital agency to deliver major digital campaigns and assets.
• Excellent programme management skills with the capability to juggle a range of large projects and consistently deliver results.

Experience youd be expected to have

• Minimum 10 years experience in digital communications role in the global B2B space, with a proven track record in technology (IT, cybersecurity, telco, etc).
• Experience of working in a dynamic multinational environment.
• Agency and budget management experience.
• Typically, degree and post graduate qualification in a related subject (e.g. science, engineering, business/marketing/communications).
• Comprehensive B2B social media knowledge.
• Sound technology knowledge.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if youre a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ , neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the , please apply anyway - you may just be the right candidate for this or other roles in our wider team.

Locations: Madrid, Spain

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