SEO, ASO, ORM Associate

6 days ago


Mumbai, Maharashtra, India XpressEdu Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Exp: 5 years in SEO, ASO And ORM

Key Responsibilities

Search Engine Optimization (SEO)

  • Develop and execute on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic.
  • Conduct keyword research, content gap analysis, and competitor benchmarking.
  • Optimize meta tags, headers, schema, internal linking, and page load performance.
  • Track, analyze, and report SEO KPIs such as rankings, traffic, conversions, and backlinks.
  • Collaborate with content, design, and tech teams to ensure SEO best practices are implemented.

App Store Optimization (ASO)

  • Optimize app titles, descriptions, keywords, screenshots, and previews for higher app store visibility and conversion.
  • Conduct keyword research using ASO tools (AppTweak, Sensor Tower, MobileAction, etc.).
  • Analyze and improve CTR, installs, and retention rates through A/B testing of creatives and metadata.
  • Monitor competitor apps, app rankings, and category trends regularly.

Online Reputation Management (ORM)

  • Monitor and manage the brand's online reputation across search engines, review sites, and social platforms.
  • Track and respond to user feedback, comments, and reviews in a timely, brand-consistent manner.
  • Identify and mitigate potential reputation risks and coordinate with PR/communications teams during crises.
  • Promote positive content and optimize brand presence in search results.
  • Use ORM tools to generate sentiment reports and improvement plans

Job Types: Full-time, Permanent

Pay: ₹500, ₹1,000,000.00 per year

Work Location: In person



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