ASO/SEO Executive

1 day ago

Mumbai, Maharashtra, India SFL Full time ₹ 5,00,000 - ₹ 12,00,000 per year

About SFL:

SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Chess, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport. As we expand our digital footprint, we are looking for an SEO/ASO Executive to strengthen our visibility and organic reach across web and app platforms.

Key Responsibilities:

App Store Optimization (ASO):

  • Optimize app listings (Play Store & App Store) including titles, descriptions, keywords, and screenshots.
  • Perform keyword optimization, A/B testing, and competitor benchmarking.
  • Monitor and improve app visibility, rankings, and downloads organically.
  • Collaborate with design and development teams to improve app performance and review responses.

Search Engine Optimization (SEO):

  • Develop and implement on-page and off-page SEO strategies to improve organic visibility.
  • Conduct keyword research and competitor analysis to guide content strategy.
  • Optimize website architecture, meta tags, images, internal linking, and page speed.
  • Collaborate with content and web development teams to ensure SEO best practices.
  • Monitor, analyse, and report performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs.

General Growth & Support:

  • Stay updated with the latest SEO/ASO trends and algorithm changes.
  • Track key metrics like website traffic, bounce rate, keyword rankings, and app store impressions.
  • Identify growth opportunities through organic channels.
  • Assist in planning and executing seasonal campaigns and launches.

Requirements:

  • 1–3 years of proven SEO and ASO experience.
  • Strong understanding of Google Search algorithms, mobile ranking factors, and app store ecosystems.
  • Proficiency in tools such as Google Search Console, Google Analytics, Ahrefs/SEMrush, AppTweak, etc.
  • Basic understanding of HTML, website structure, and mobile UI/UX.
  • Excellent communication and analytical skills.
  • Sports or ed-tech industry experience is a plus.

What We Offer:

  • A fast-paced, sports-driven work culture.
  • Opportunity to directly impact the digital growth of a rising sports-tech brand.
  • Collaborative team environment and mentorship.
  • Access to professional development resources.

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