Content Creator

6 days ago

Chennai, Tamil Nadu, India Patterns Furnishing Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Content Creation:

  • Develop, write, and edit compelling content for blogs, articles, social media, and other digital platforms.
  • Create multimedia content, including images, videos, infographics, and animations.
  • Research industry-related topics to ensure content is current and relevant.

Social Media Management:

  • Develop and execute social media strategies to increase brand awareness, engagement, and growth.
  • Manage and curate content for social media channels including [list platforms: e.g., Facebook, Twitter, Instagram, LinkedIn].
  • Monitor and respond to social media interactions and comments in a timely and professional manner.
  • Analyze social media metrics and adjust strategies to optimize performance.

Content Scheduling and Planning:

  • Create and maintain a content calendar to ensure timely publication and alignment with marketing campaigns.
  • Plan and coordinate content campaigns, promotions, and announcements.

Analytics and Reporting:

  • Track and analyse performance metrics across content and social media channels.
  • Provide regular reports on content performance, audience engagement, and social media growth.

Collaboration:

  • Work closely with marketing, design, and other teams to ensure content aligns with overall marketing goals and strategies.
  • Collaborate with influencers, partners, and stakeholders to expand reach and engagement.

Preferred candidate profile

  • Bachelors degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
  • Proven experience in content creation and social media management.
  • Strong writing, editing, and proofreading skills with attention to detail.
  • Proficiency in social media platforms and tools (e.g., Hoot suite, Buffer, Canva).
  • Experience with content management systems (CMS) and basic SEO principles.
  • Creative thinking with the ability to generate innovative ideas and solutions.
  • Strong organizational and project management skills.
  • Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

  • Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro).
  • Knowledge of social media advertising and paid promotion strategies.
  • Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights).

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