Lead Qualification Associate

1 week ago

Baner, Maharashtra, India Dentsu Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description:

About the Role:

We are seeking a detail-oriented and results-driven Lead Qualification Associate to join our Sales/Business Development team. In this role, you will be the first point of contact for potential clients, responsible for evaluating and qualifying inbound and outbound leads to ensure a strong sales pipeline. Your ability to assess lead quality, gather key information, and communicate effectively will play a critical role in driving revenue growth.

Key Responsibilities:

  • Engage with prospects via email, and chat to understand their needs and assess fit.
  • Qualify inbound and outbound leads based on established criteria.
  • Maintain and update CRM systems (e.g., Salesforce) with accurate lead data and notes.
  • Collaborate closely with sales, marketing, and business development teams to improve lead generation strategies.
  • Identify and route high-potential leads to the appropriate sales representatives for follow-up.
  • Track and report key metrics related to lead qualification, conversion rates, and pipeline health.
  • Conduct light market research to support lead enrichment and segmentation efforts.
  • Provide feedback on lead quality and campaign performance to the marketing team.

Qualifications:
- 1+ years of experience in lead qualification or a client facing role
- Strong communication and interpersonal skills.
- Excellent with email writing
- Good at MS Excel and basic knowledge of CRM like salesforce
- Highly organized with great attention to detail.
- Ability to work independently and manage time effectively in a fast-paced environment.

Location:

DGS India - Pune - Baner M- Agile

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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