Sales Trainer – Heavy Equipment Industry

2 days ago


Uttarakhand, India READINEXT Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

READINEXT is devoted to delivering world-class solutions with cutting-edge strategies to empower businesses to achieve sustainable growth. We are passionate about helping businesses reach their full potential by providing innovative solutions and expert guidance.

Role Description

We are seeking a highly experienced
Sales Trainer with a strong background in the heavy equipment industry
(excavators, loaders, backhoe, construction machinery). The ideal candidate has worked with leading OEMs or dealerships such as Tata Hitachi, JCB, Caterpillar, Komatsu, or similar, and brings
first-hand sales experience combined with a passion for training and capability building
.

This role will focus on developing, delivering, and refining
sales training programs
to enhance the performance of dealership sales teams, focusing on consultative selling, product knowledge, and customer engagement.

Key Responsibilities

  • Conduct structured
    sales training programs
    for dealership sales teams on excavators, loaders, backhoe loaders, and other construction equipment.
  • Translate
    technical product features
    into customer-focused sales pitches and value propositions.
  • Support
    dealer onboarding and capability building
    by training on sales processes, negotiation, and customer service.
  • Collaborate with OEMs and internal teams to design and update
    training modules, manuals, and presentations
    .
  • Deliver
    product demonstrations and field-based training
    to ensure hands-on learning.
  • Monitor and evaluate sales team performance to recommend
    coaching interventions
    .
  • Provide continuous updates on
    market trends, competitor products, and new selling techniques
    .
  • Assist in creating a culture of
    customer-first selling
    within dealerships and distributor networks.

Qualifications

Proven experience delivering
sales training programs
within the
heavy equipment / construction machinery industry
(excavators, loaders, cranes, etc.).

Hands-on knowledge of
dealer sales structures
, distribution models, and after-sales service in the heavy equipment sector.

Experience designing and implementing
product knowledge sessions
for sales teams (preferably for brands in construction, mining, or agricultural equipment).

Strong facilitation skills with the ability to
translate complex technical features into customer-centric selling points
.

Demonstrated success in
training sales professionals, dealer networks, and channel partners
to improve performance.

Exposure to
competitor product positioning
and ability to train teams on value-based selling strategies.

Excellent communication, presentation, and coaching skills with both small and large groups.

Ability to work independently while also collaborating with OEMs, dealerships, and corporate teams.

Bachelor's degree in Business, Sales, Mechanical Engineering, or related field (Master's or certifications in L&D/Training preferred).

Certifications in sales methodologies
(e.g., SPIN, Challenger, Consultative Selling) will be an added advantage.


  • Area Sales Manager

    3 weeks ago


    Uttarakhand, India BigMuscles Nutrition Full time

    Location: Uttrakhand and Uttar PradeshBigMuscles Nutrition, one of Indias leading and fastest-growing nutrition brands, is seeking a dynamic and results-oriented Area Sales Manager to strengthen our retail presence and drive growth across Punjab, Haryana, and Jammu (or UP & Uttarakhand).About the Role:As an Area Sales Manager, you will oversee sales...

  • Ai/ml Trainer

    6 days ago


    Dehradun, Uttarakhand, India novanectarservice pvt.ltd Full time

    **Job Title**: Artificial Intelligence/Machine Learning Trainer **Company**: NovaNectar Services Pvt. Ltd. **Location**: Dehradun Uttarakhand **Job Type**: Full-Time/Part-Time **Job Overview**: **Key Responsibilities**: - Design, develop, and deliver training sessions on **AI, Machine Learning, Deep Learning, and Data Science** concepts. - Create and...


  • Dehradun, Uttarakhand, India novanectarservice pvt.ltd Full time

    Job Title: Graphic Designer Trainer Company: NovaNectar Services Pvt. Ltd. Location: Dehradun Uttarakhand / Part-time **Salary**: 10k to 15k Experience: Fresher Can apply About NovaNectar Services Pvt. Ltd.: NovaNectar Services Pvt. Ltd. is a leading organization dedicated to providing innovative solutions in [mention industry]. We are committed to...


  • Dehradun, Uttarakhand, India novanectarservice pvt.ltd Full time

    Job Title: Digital Marketing Trainer Company: NovaNectar Services Pvt. Ltd. Location: Dehradun Uttarakhand / Part-times **Salary**: 10k to 15k Experience: Freshers Can Apply About NovaNectar Services Pvt. Ltd.: NovaNectar Services Pvt. Ltd. is a growing leader in providing digital marketing training to professionals and aspiring marketers. Our mission...

  • Sales Executive

    4 days ago


    Dehradun, Uttarakhand, India PYRAX POLYMARS Full time

    **Key Responsibilities**: - Develop and implement sales and marketing strategies to achieve agreed-upon sales objectives& targets. - To learn & up skill technically about all the PYRAX & PYRAX owned imported dental materials, equipment’s & instruments. - Attend company organized training programmes & appear in tests post training sessions. - Conduct...


  • Dehradun, Uttarakhand, India novanectarservice pvt.ltd Full time

    Job Title: UI/UX Designer Trainer Company: NovaNectar Services Pvt. Ltd. Location: Dehradun Uttarakhand / Part-time **Salary**: 10k to 15k Experience: Freshers can Apply About NovaNectar Services Pvt. Ltd.: NovaNectar Services Pvt. Ltd. is a fast-growing company dedicated to providing high-quality services digital marketing, web devlopement etc. We are...

  • Sales Executive

    1 week ago


    Uttarakhand, India Kydos Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    As a Sales Executive in our team based in Delhi NCR, your role involves building strong relationships with dentists, driving sales growth, and representing our company's high-quality dental products in the market. - Promote and sell our range of dental products to dentists - Conduct market research & identify new business opportunities - Achieve sales...


  • Uttarakhand, India Prodigious Online Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Location: ChandigarhDepartment: Lead GenerationReporting to: Sales Manager________________________________________Job Summary:We are looking for motivated and persuasive Outbound Calling Executives to engage with prospective and existing customers in the automobile sector. The role involves making outbound calls to generate leads, promote vehicles, schedule...


  • Uttarakhand, India Prodigious Online Full time

    Location: Chandigarh Department: Lead Generation Reporting to: Sales Manager ________________________________________ Job Summary: We are looking for motivated and persuasive Outbound Calling Executives to engage with prospective and existing customers in the automobile sector. The role involves making outbound calls to generate leads, promote vehicles,...

  • Sales Manager

    4 weeks ago


    Uttarakhand, India Square Insurance Full time

    Company DescriptionSquare Insurance is a leading Insurtech life & General insurance aggregator. Our platform allows users to compare quotes from top-rated insurance companies effortlessly and find policies that meet their unique needs. Our services include making payments and downloading policies online with ease. Join us to be part of a forward-thinking...