Sales Trainer – Heavy Equipment Industry

3 days ago


Uttarakhand, India READINEXT Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

READINEXT is devoted to delivering world-class solutions with cutting-edge strategies to empower businesses to achieve sustainable growth. We are passionate about helping businesses reach their full potential by providing innovative solutions and expert guidance.

Role Description

We are seeking a highly experienced
Sales Trainer with a strong background in the heavy equipment industry
(excavators, loaders, backhoe, construction machinery). The ideal candidate has worked with leading OEMs or dealerships such as Tata Hitachi, JCB, Caterpillar, Komatsu, or similar, and brings
first-hand sales experience combined with a passion for training and capability building
.

This role will focus on developing, delivering, and refining
sales training programs
to enhance the performance of dealership sales teams, focusing on consultative selling, product knowledge, and customer engagement.

Key Responsibilities

  • Conduct structured
    sales training programs
    for dealership sales teams on excavators, loaders, backhoe loaders, and other construction equipment.
  • Translate
    technical product features
    into customer-focused sales pitches and value propositions.
  • Support
    dealer onboarding and capability building
    by training on sales processes, negotiation, and customer service.
  • Collaborate with OEMs and internal teams to design and update
    training modules, manuals, and presentations
    .
  • Deliver
    product demonstrations and field-based training
    to ensure hands-on learning.
  • Monitor and evaluate sales team performance to recommend
    coaching interventions
    .
  • Provide continuous updates on
    market trends, competitor products, and new selling techniques
    .
  • Assist in creating a culture of
    customer-first selling
    within dealerships and distributor networks.

Qualifications

Proven experience delivering
sales training programs
within the
heavy equipment / construction machinery industry
(excavators, loaders, cranes, etc.).

Hands-on knowledge of
dealer sales structures
, distribution models, and after-sales service in the heavy equipment sector.

Experience designing and implementing
product knowledge sessions
for sales teams (preferably for brands in construction, mining, or agricultural equipment).

Strong facilitation skills with the ability to
translate complex technical features into customer-centric selling points
.

Demonstrated success in
training sales professionals, dealer networks, and channel partners
to improve performance.

Exposure to
competitor product positioning
and ability to train teams on value-based selling strategies.

Excellent communication, presentation, and coaching skills with both small and large groups.

Ability to work independently while also collaborating with OEMs, dealerships, and corporate teams.

Bachelor's degree in Business, Sales, Mechanical Engineering, or related field (Master's or certifications in L&D/Training preferred).

Certifications in sales methodologies
(e.g., SPIN, Challenger, Consultative Selling) will be an added advantage.



  • Dehradun, Uttarakhand, India Vedlogy defence academy Full time

    **Job Title**: Digital Marketing Trainer **Location**: Dehradun **Job Type**: Full-time/Part-time/Contract **Company**: AdGroovs Digital Marketing Institute **About Us**: AdGroovs is a premier digital marketing institute based in Dehradun, committed to equipping individuals and businesses with cutting-edge digital marketing skills. Our mission is to...

  • Commis Chef Trainer

    2 weeks ago


    Dehradun, Uttarakhand, India DEV RISHI EDUCATIONAL SOCIETY Full time

    We are looking for an experienced Commis Chef Trainer with substantial culinary experience, including a background as a trainer in education or hospitality. The role involves delivering practical training and guiding future chefs in kitchen operations, food preparation, and hygiene practices in line with the NSDC curriculum. Experience: Minimum 5 years in...

  • Soft Skills Trainer

    4 days ago


    Dehradun, Uttarakhand, India Invicta Learning Full time

    **Job Overview**: We are seeking an experienced **Soft Skills Trainer** to conduct a **3-day, 20-hour** training program at **Uttaranchal Institute of Technology, Dehradun**. The trainer will be responsible for delivering engaging, interactive, and practical sessions to enhance students' communication, interpersonal, and professional skills. **Key...

  • Retail Trainer

    2 weeks ago


    Dehradun, Uttarakhand, India DEV RISHI EDUCATIONAL SOCIETY Full time

    Graduate with 3 years plus experience and MBA with experience will be an added advantage 1. Minimum 2 years experience in Store operations at supervisory level and at least 1 year experience as retail trainer or 2. Minimum 3 year experience in Training (at least 2 years in Retail training) 3. Knowledge of Retail Store operations, customer service and...

  • Soft Skill Trainer

    1 week ago


    Dehradun, Uttarakhand, India Aasraa Trust Full time

    Aasraa Trust was established in 2009 to work with society’s most underprivileged and vulnerable children from the streets and slums of Dehradun. Aasraa is not just a charity but a vehicle for empowerment through education, skills training, and nutrition, healthcare and shelter homes. Starting with street level mobilization, Aasraa uses a multi-faced...

  • Commi Trainer

    2 days ago


    Prem Nagar, Dehradun, Uttarakhand, India DEV RISHI EDUCATIONAL SOCIETY Full time

    We are seeking a dynamic and experienced Commis Chef Trainer to train, mentor, and prepare students for careers in the hospitality and culinary industry. This role involves delivering both theoretical and practical training aligned with industry standards while fostering professional discipline, kitchen hygiene, and soft skills essential for today’s...


  • Dehradun, Uttarakhand, India NFCI Global Pvt Ltd Full time

    **Job Title: Faculty Chef Trainer - Bakery & Confectionary** **Location**: Bathinda, Karnal, Dehradun, Hoshiarpur **Position Overview**: The Bakery & Confectionery Chef will be responsible for teaching and training students in the art of baking and confectionery, developing relevant course materials, mentoring students, and staying current with trends and...

  • Driver

    2 weeks ago


    Dehradun, Uttarakhand, India ESTEVE PHARMA LTD Full time

    Looking for Driver for Office, who deliver the stock in other State Pay: ₹12,000.00 - ₹14,000.00 per month **Benefits**: - Cell phone reimbursement - Health insurance - Paid sick time - Provident Fund Schedule: - Day shift Supplemental Pay: - Overtime pay - Shift allowance Ability to commute/relocate: - Dehra Dun, Uttarakhand: Reliably commute...

  • Sales Executive

    2 weeks ago


    Dehradun, Uttarakhand, India PYRAX POLYMARS Full time

    **Key Responsibilities**: - Develop and implement sales and marketing strategies to achieve agreed-upon sales objectives& targets. - To learn & up skill technically about all the PYRAX & PYRAX owned imported dental materials, equipment’s & instruments. - Attend company organized training programmes & appear in tests post training sessions. - Conduct...


  • Sahstradhara, Dehradun, Uttarakhand, India BAUDHYANTRAM Coding Trainers & Developers Full time ₹ 1,20,000 - ₹ 1,80,000 per year

    Job Title: Software Trainer – C, C++, Java & Web DevelopmentLocation: Dehradun(Shimla Bye Pass and Sahastradhara Road)Job Type: Full-TimeDepartment: Training & Development / Technical EducationReports To: Training Manager / Head of Technical LearningPosition OverviewWe are looking for an experienced and passionate Software Trainer with strong expertise in...