Sales Trainer – Heavy Equipment Industry

4 days ago

Uttarakhand, India READINEXT Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

READINEXT is devoted to delivering world-class solutions with cutting-edge strategies to empower businesses to achieve sustainable growth. We are passionate about helping businesses reach their full potential by providing innovative solutions and expert guidance.

Role Description

We are seeking a highly experienced
Sales Trainer with a strong background in the heavy equipment industry
(excavators, loaders, backhoe, construction machinery). The ideal candidate has worked with leading OEMs or dealerships such as Tata Hitachi, JCB, Caterpillar, Komatsu, or similar, and brings
first-hand sales experience combined with a passion for training and capability building
.

This role will focus on developing, delivering, and refining
sales training programs
to enhance the performance of dealership sales teams, focusing on consultative selling, product knowledge, and customer engagement.

Key Responsibilities

  • Conduct structured
    sales training programs
    for dealership sales teams on excavators, loaders, backhoe loaders, and other construction equipment.
  • Translate
    technical product features
    into customer-focused sales pitches and value propositions.
  • Support
    dealer onboarding and capability building
    by training on sales processes, negotiation, and customer service.
  • Collaborate with OEMs and internal teams to design and update
    training modules, manuals, and presentations
    .
  • Deliver
    product demonstrations and field-based training
    to ensure hands-on learning.
  • Monitor and evaluate sales team performance to recommend
    coaching interventions
    .
  • Provide continuous updates on
    market trends, competitor products, and new selling techniques
    .
  • Assist in creating a culture of
    customer-first selling
    within dealerships and distributor networks.

Qualifications

Proven experience delivering
sales training programs
within the
heavy equipment / construction machinery industry
(excavators, loaders, cranes, etc.).

Hands-on knowledge of
dealer sales structures
, distribution models, and after-sales service in the heavy equipment sector.

Experience designing and implementing
product knowledge sessions
for sales teams (preferably for brands in construction, mining, or agricultural equipment).

Strong facilitation skills with the ability to
translate complex technical features into customer-centric selling points
.

Demonstrated success in
training sales professionals, dealer networks, and channel partners
to improve performance.

Exposure to
competitor product positioning
and ability to train teams on value-based selling strategies.

Excellent communication, presentation, and coaching skills with both small and large groups.

Ability to work independently while also collaborating with OEMs, dealerships, and corporate teams.

Bachelor's degree in Business, Sales, Mechanical Engineering, or related field (Master's or certifications in L&D/Training preferred).

Certifications in sales methodologies
(e.g., SPIN, Challenger, Consultative Selling) will be an added advantage.

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