Digital Marketing Executive
2 weeks ago
Job Description:
- Plan, execute, and optimize Facebook Ads and Google Ads (Search, Display, YouTube) campaigns to achieve monthly lead targets.
- Monitor and analyze lead quality, conversion rate, and CPL performance.
- Build audience segmentation and retargeting strategies for remarketing campaigns.
- Perform keyword research, on-page and off-page SEO, and competitor analysis.
- Coordinate with creative and content teams to ensure ad creatives, landing pages, and SEO blogs are conversion-optimized.
- Use tools like Meta Business Suite, Google Ads Manager, Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
- Create monthly performance reports (CPL, CTR, conversion, ranking improvement).
- Manage and optimize the company website, ensuring SEO-friendly structure and fast loading.
- Handle Google My Business (GMB) optimization and local SEO to boost local search presence.
- Suggest new marketing ideas, automation, and trends to improve lead performance.
To generate a minimum of 3000 high-quality leads per month (quantity may change time to time) at a low cost per lead (CPL) through targeted Facebook & Google Ads, while ensuring the company achieves 1st-page Google ranking for relevant project and brand
Job Type: Full-time
Pay: ₹20, ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Provident Fund
Work Location: In person
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