CDP & Digital Marketing Executive

1 day ago

Andheri, Maharashtra, India INSOMNIACS DIGITAL PRIVATE LIMITED Full time

Key Responsibilities

CDP Platform Execution

Assist in setting up and executing campaigns on CDP platforms.

Create and manage customer segments and cohorts.

Support personalization workflows and automated journeys.

Coordinate with marketing teams for campaign requirements and audience targeting.

Monitor campaign performance and prepare basic reports.

Digital Marketing Support

Assist in planning and executing digital campaigns across channels (email, SMS, push notifications, ads).

Coordinate with internal teams to gather creative and copy requirements.

Support optimization of campaigns based on performance.

Maintain basic tracking and performance metrics (CTR, conversions, engagement).

Data & Reporting

Generate regular performance reports on campaigns, segments, and customer behavior.

Maintain data hygiene and ensure accurate customer information in the CDP.

Highlight trends and insights that can improve engagement or conversions.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, Digital Marketing, IT, or related field.

Strong understanding of digital marketing fundamentals.

Experience or familiarity with e-commerce operations.

Basic knowledge of CDP tools or willingness to learn.

Comfortable working with data, segmentation, and analytics.

Good communication and coordination skills.

Proficiency in Excel/Google Sheets; knowledge of analytics tools is a plus.

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Work Location: In person

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