Senior Art Director

Guided by strategies and objectives, this role is responsible for the creation, adaptation, testing,
and delivery of digital marketing assets that align with global brand guidelines and support
activation and engagement needs. The focus is on ensuring creative deliverables are optimized for
relevant platforms and audiences.

Key Responsibilities

• Creation of visuals, copy, videos, and other digital marketing assets based on global Go To Market (GTM) strategies and brand guidelines, using tools such as Adobe Suite as well as Figma for UX/UI design.

• Develop event-specific print materials, including booth/kiosk designs, backdrops, podium setups, wall graphics, and storyboards for animated visual content.

• Adapt global creative materials to meet the specific needs of activation, ensuring cultural and contextual relevance.

• Collaborate with leadership to ensure assets align with campaign goals and support the end-to-end customer journey.

• Maintain high standards for all deliverables, ensuring they are consistent with brand identity and messaging guidelines.

• Manage the asset development pipeline, ensuring timely delivery and efficient use of resources.

• Oversee the structure and accessibility of a centralized repository of reusable creative assets for global and regional teams.

• Ensure "all rights" on assets used.

• Governance, clean-up, and "housekeeping" of the asset repository.

• Keep track of creative "do's and don'ts."

• Support Go To Market (GTM) Project Specialist in solving tasks, understanding briefs, and executing deliveries.

Accountable For

• Asset repository.

• Deliverables that meet brand standards and global guidelines.

• Timely delivery of ready-to-use assets for regional teams.

• Ensuring assets are aligned with global brand guidelines and support strategic Go To Market (GTM) objectives.

Consulted About

• Creative strategy and execution: how to best materialize Go To Market (GTM) programme strategy visually.

• Recommendations on formats and approaches to enhance campaign effectiveness.

Key Metrics

• Asset delivery rate: Assets delivered on time to regional teams and stakeholders, formatted and created as per need/usage; delivery time from request.

• Brief alignment: Understandability and creative execution of briefs.

• Quality and relevance of assets based on briefs.

• Usability of localized assets.

• Alignment with brand guidelines across all deliverables. Organizational Responsibilities

• Effective communication and alignment with both programme leadership and internal stakeholders/colleagues.

• Streamlined workflows for creative development and delivery, reducing turnaround time.

• Scalability of assets, designed to be reusable and adaptable for future campaigns and programmes.

Key Interdependencies

Internal Stakeholders:

• Go To Market (GTM) programme leadership

• Programme team members

• Creative teams

• Regional / Center (CEN) digital marketing teams

External Stakeholders:

• Creative and media agencies Critical Competencies

• 8+ years in branding/design agencies with a strong creative portfolio.

• Design degree (or equivalent) with proven expertise in Adobe Suite & Keynote.
• Strong skills in designing high-quality digital assets with attention to detail.

• Understanding of brand guidelines and the ability to apply them across all creative deliverables.

• Interpersonal skills to collaborate and work effectively with the team.

• Skilled in using Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Figma, Miro, and Keynote for graphic design and visual interaction tasks.

• Knowledgeable in UI/UX principles.

• Project management skills – prioritizing tasks and meeting deadlines.

• Pro-active and solution-focused mindset

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

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