Campaign Monitoring Specialist

5 days ago

Bengaluru Pune, India Spes Manning Solutions LLP Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Minimum 3 years in Campaign Monitoring/Analysis. Monitor and analyze all campaigns run by the email marketing team. Any Marketing Automation tool experience will workSalesforce Marketing Cloud, Eloqua, Marketo, Pardot, etc. Strong communication skills, proactive approach, and eye for detail are required. Responsible for publishing and creating reports as per business requirements (PowerBi skills are a plus). Experience with Automation Studio, AMPscript, and SSJS is required. Immediate to maximum 30 days notice preferred.

Key Responsibilities:

  • Monitor the performance of single send email campaigns, automations, and customer journeys to ensure they are running as intended within Salesforce Marketing Cloud.
  • Analyze key metrics and performance indicators to identify trends, anomalies, and areas for improvement.
  • Work within the Marketing Automation team to understand the end-to-end processes of marketing automation campaigns.
  • Proactively identify and address issues, such as delays, errors, or drop-offs that may impact campaign effectiveness.
  • Investigate technical issues related to SFMC automations and journeys, including data synchronization problems, automation failures, and journey errors.
  • Collaborate with internal stakeholders and SFMC support teams to resolve complex issues in a timely manner.
  • Generate and analyze reports on campaign performance, highlighting key metrics, trends, and actionable insights.
  • Communicate findings and recommendations to relevant stakeholders, including marketing automation team members and business campaign managers.

Qualifications:

  • Bachelor's degree in marketing or a related field.
  • 3-5 years of professional experience running marketing automation campaigns and/or in a marketing analyst capacity.
  • Proven experience managing and a Marketing Automation Tool (such as Salesforce Marketing Cloud, Hubspot, Eloqua, or Marketo) in a B2B environment.
  • Strong analytical skills with the ability to interpret data and identify actionable insights.
  • Excellent problem-solving abilities, keen attention to detail, and a systematic approach to troubleshooting.
  • Effective communication skills, both written and verbal, with the ability to convey technical concepts to non-technical stakeholders.
  • Strong understanding of Microsoft Excel, including but not limited to Pivot Tables, VLOOKUP, and Macros.
  • Salesforce Marketing Cloud certifications (e.g., Email Specialist) are a plus.
  • Intermediate to advanced knowledge of HTML, SQL, AMPscript, and JavaScript is desirable.

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