Campaign Performance Manager
2 days ago
Job description
JobTitle : Campaign Performance Manager Experience: 2-4 years
Location :Madhapur,Hyderabad
Applications are invited exclusively from candidates with 2 to 4 years of experience.
NOTE: IMMEDIATE JOINERS ONLY
Job Summary:
We are looking for a results-driven Performance Marketing Specialist with 2–4 years of hands-on experience in running and optimizing paid performance campaigns on Google Ads and Meta Business Manager. The ideal candidate should have strong analytical skills, a deep understanding of key marketing KPIs, and the ability to manage and scale digital campaigns across platforms.
Key Responsibilities:
● Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms.
● Manage and analyze campaign performance using tools like Google Ads Editor, Meta Ads Manager, and GA4.
● Implement and manage Smart Bidding strategies, conversion tracking, and UTM parameters.
● Build and refine audience segments for effective targeting and remarketing.
● Monitor and report on key metrics such as CTR, CPC, CPA, ROAS, and more.
● Utilize Google Tag Manager and Looker Studio for data tracking and visualization.
● Collaborate with internal teams for campaign planning, reporting, and creative optimization.
● Maintain a structured approach to A/B testing, budget allocation, and performance forecasting.
● Continuously identify growth opportunities and improvement areas across campaigns
Key Requirements:
● 2–4 years of hands-on experience managing Google Ads and Meta performance campaigns.
● Proficiency in Google Ads Editor, Meta Ads Manager, and Google Analytics (GA4).
● Strong understanding of Smart Bidding, conversion tracking, and UTM best practices.
● Sound knowledge of digital marketing KPIs such as CTR, CPC, CPA, ROAS, etc.
● Experience with Google Tag Manager, Looker Studio, and Microsoft Excel or BI platforms (preferred).
● Excellent communication, analytical thinking, and project management skills.
● Ability to work independently and collaboratively in a fast-paced environment.
What We Offer
● Competitive salary and performance bonuses
● Dynamic and fast-paced work environment
● Opportunities for learning and professional growth
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