Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Noida Sector 57

Experience: 3- 5 years

About Us:

Waffle Bytes Pvt Ltd is a dynamic and rapidly growing digital marketing agency based in Noida Sector 57. We specialize in providing innovative digital solutions to our clients, ranging from small businesses to large enterprises. Our team comprises talented individuals who are passionate about delivering exceptional results and driving business growth for our clients.

Role Summary:

The Digital Marketing Manager is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across various digital channels. This role requires a mix of creativity, analytical thinking, and strong communication skills to effectively manage both content marketing and offline marketing initiatives.

Key Responsibilities:

1.1 Digital Marketing

• Develop and Execute Digital Campaigns: Create, manage, and optimise digital marketing campaigns across platforms like Google Ads, social media, email marketing, and SEO/SEM.
• Content Creation: Develop engaging content for various digital platforms, including blogs, websites, social media, and email newsletters. Ensure content aligns with the brand's voice and marketing goals.
• Social Media Management: Manage social media accounts, create and schedule posts, monitor engagement, and respond to followers. Develop strategies to increase followers and engagement.
• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows. Analyse performance and optimise for better results.
• SEO/SEM: Implement and manage SEO strategies to improve organic search rankings. Conduct keyword research and use analytics tools to track and improve SEO performance.
• Analytics and Reporting: Monitor and analyse campaign performance using tools like Google Analytics. Prepare regular reports and provide insights to optimise future campaigns.

1.2 Content Marketing

• Strategy Development: Develop content marketing strategies to attract and engage the target audience. Plan content calendars and align content with marketing goals.
• Content Production: Write, edit, and proofread content for various channels. Work with graphic designers, video producers, and other content creators to produce high-quality content.
• Content Distribution: Manage the distribution of content across multiple channels, ensuring maximum reach and engagement.
• Performance Analysis: Measure and analyse the performance of content marketing efforts. Use insights to refine strategies and improve effectiveness.

1.3 Offline Marketing

• Promotional Materials: Develop and distribute offline marketing materials such as brochures, flyers, posters, and banners. Ensure consistency with the brand's image and messaging.
• Partnerships and Sponsorships: Identify and establish partnerships and sponsorships that align with marketing objectives. Manage relationships and negotiate terms.
• Market Research: Conduct market research to understand target audience preferences, market trends, and competitive landscape. Use insights to inform offline marketing strategies.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: Minimum of 3-5 years of experience in digital marketing, content marketing, and offline marketing.

Key Competencies

• Creativity and Innovation: Ability to think creatively and develop innovative marketing strategies.
• Analytical Thinking: Strong analytical skills to measure campaign performance and derive actionable insights.
• Communication: Excellent interpersonal and communication skills to work effectively with team members and stakeholders.
• Organisational Skills: Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Team Player: Ability to collaborate effectively with cross-functional teams.

Requirements

• Strong understanding of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Proficiency in content creation and management.
• Analytical skills and the ability to interpret data.
• Project management skills with the ability to manage multiple projects simultaneously.
• Familiarity with SEO/SEM, Google Analytics, and social media platforms.

If you meet the above requirements, Please submit your resume at

or

. We look forward to welcoming you to our team.