National Sales Manager

Job Title: National Sales Manager (Projects & Institutional Sales)

Department: Sales & Business Development

Location: Head Office (with Pan India Travel)

Reporting To: Managing Director

Experience: 1520 Years

Industry Preference: Building Materials / Faade Systems / uPVC / PreHung Doors / Aluminium Systems / Turnkey Product + Installation Services

Role Overview

The National Sales Manager will be responsible for leading the PanIndia Sales & Business Development function, driving revenue growth and ensuring profitable business expansion across institutional and project clients such as group housing developers, government organizations, PSUs, airports, metros, and railway infrastructure projects.

The incumbent will manage a national team of Regional Sales Managers (RSMs) and Area Sales Managers (ASMs), focusing on achieving sales targets, strengthening key builder relationships, and ensuring seamless coordination between sales, installation, and operations teams.

Key Responsibilities

A. Sales Leadership & Strategy

• Define and execute the national sales strategy aligned with company business goals and market potential.
• Set monthly, quarterly, and annual sales targets for the national and regional teams.
• Drive accurate forecasting and planning to ensure smooth production and plant operations.
• Develop a robust project funnel for builders, institutional, and government sectors.

B. Business Development & Key Accounts

• Build and maintain strong relationships with top group housing builders, architects, consultants, and PMCs across India.
• Drive business development with government clients, including railways, airports, PSUs, and smart city projects.
• Identify and close large-volume turnkey projects involving both product supply and installation services.
• Independently negotiate high-value contracts and commercial terms with clients.

C. Team Leadership & Capability Building

• Recruit, train, and mentor high-performing ASMs and RSMs across key zones.
• Conduct regular performance reviews, KPI tracking, and sales coaching sessions.
• Foster a culture of accountability, ownership, and high performance across the sales organization.
• Conduct sales training, product workshops, and soft skills sessions to enhance team competency.

D. Channel & Dealer Network Development

• Strengthen and expand the dealer and project partner network across India for wider market penetration.
• Support dealers with sales tools, training, and project conversion assistance.
• Manage and grow relationships with existing channel partners while identifying new business opportunities.

E. Market Intelligence & Brand Development

• Analyze market trends, competitor activities, pricing strategies, and identify business risks and opportunities.
• Work with marketing teams to open display centers / experience zones in key cities to strengthen brand presence.
• Collaborate with crossfunctional teams (Marketing, Design, Projects, Operations, Finance) for flawless execution.

Key Result Areas (KRAs)

• Revenue Achievement % Achievement of National Sales Target (Monthly / Quarterly / Annual)
• Team Productivity – % Target Achievement by RSMs / ASMs, Pipeline Quality
• Forecast Accuracy – Deviation between Sales Forecast & Actual Dispatch
• Key Account Development – Number of New Builder Accounts Added & Revenue Contribution
• Dealer Expansion – Number of Active Dealers / Project Partners Added Per Quarter
• Training & Capability Building – Number of Sales Trainings Conducted / Team Performance Uplift
• Customer Satisfaction – Repeat Business Ratio, Complaint Resolution Time

Desired Skills & Competencies

• Proven experience in B2B Project Sales involving product + installation services (uPVC, Aluminium Systems, Doors, Facades, Building Materials, etc.).
• Excellent relationship network with top national and regional builders.
• Strong commercial acumen and negotiation skills.
• Ability to analyze sales data, forecast accurately, and plan production flow.
• Experience in big government projects like Airports, Railways & PSUs would fetch added points.
• Strong leadership, people management, and crossfunctional coordination abilities.
• Excellent communication and presentation skills.
• Proficient in CRM tools, MS Excel, and reporting systems.

Education

• Graduate in Engineering / Architecture / Business Administration
• MBA in Sales & Marketing (preferred)

Compensation

• Competitive Salary + Performancebased Incentives + Travel Reimbursements