Campaign Specialist

1 week ago

Noida, Uttar Pradesh, India HOMEZ & OWN Full time

Company Description

Homez & Own is a leading real estate consultancy based in Delhi/NCR, known for its dynamic and dedicated team of professionals. Each Consultant is an expert in their specific area, ensuring local knowledge and high service standards for clients. Committed to building trust and long-term relationships, our team provides tailored real estate solutions, including property advice, site visits, loan assistance, and documentation support. At the core of our business is client satisfaction, and we focus on the details that matter most to ensure a seamless and positive experience.

We are seeking a results-driven
PPC Campaign Specialist
to manage and optimize paid advertising campaigns for our real estate portfolio. The ideal candidate will be responsible for generating high-quality leads, improving conversion rates, and maximizing ROI across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid media channels.

Key Responsibilities

  • Plan, create, manage, and optimize PPC campaigns for real estate projects and listings
  • Conduct keyword research focused on buyer, seller, and investor intent
  • Write compelling ad copy tailored to real estate audiences (buyers, renters, investors)
  • Manage campaign budgets and ensure cost-effective lead generation
  • Set up and optimize landing page tracking, conversion tracking, and remarketing campaigns
  • Monitor performance metrics such as CTR, CPC, CPA, and ROAS
  • A/B test ads, audiences, creatives, and landing pages to improve performance
  • Analyze data and prepare regular performance reports with actionable insights
  • Collaborate with marketing, design, and sales teams to align campaigns with business goals
  • Stay updated on PPC trends, platform changes, and real estate advertising policies

Required Skills & Qualifications

  • 2+ years of hands-on experience managing PPC campaigns
  • Strong experience with
    Google Ads
    and
    Meta Ads (Facebook & Instagram)
  • Knowledge of real estate marketing funnels and lead generation strategies
  • Proficiency in Google Analytics, Google Tag Manager, and conversion tracking
  • Strong analytical skills and data-driven decision-making
  • Experience managing monthly ad budgets and scaling successful campaigns
  • Excellent communication and reporting skills

Key Performance Indicators (KPIs)

  • Cost per lead (CPL)
  • Lead quality and conversion rate
  • Campaign ROI / ROAS
  • Click-through rate (CTR)
  • Lead volume growth

What We Offer

  • Competitive salary and performance-based incentives
  • Opportunity to work with premium real estate projects
  • Growth opportunities within a dynamic marketing team
  • Flexible work environment (if applicable)

Interested? Apply Now

Send your resume to:

Or WhatsApp/Call:
Mohit - HR)

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