Martech Specialist

11 hours ago

Noida, Uttar Pradesh, India Topcoder Full time ₹ 12,00,000 - ₹ 18,00,000 per year
Martech Specialist

We are looking for an enthusiastic Martech Specialist to play a key role in unlocking the full potential of our Martech stack, with a focus on campaign enablement, platform and outbound channel configuration, and compliance. You will ensure seamless automation, personalisation, and performance across outbound channels.

In this role, you will help shape our Martech roadmap by translating business needs into scalable solutions. Your technical expertise and collaborative mindset will drive innovation, improve marketing effectiveness, and ensure regulatory compliance.

This role offers a unique opportunity to collaborate with a talented team and contribute to our strategic direction to make a real difference in our ability to reach and engage our audiences.

If you are an enthusiastic Martech Specialist with a strategic mindset, hands-on technical skills, and a desire to be at the forefront of marketing technology advancements, we encourage you to apply

Responsibilities
  • Configure and maintain marketing technology platforms to support automation, personalisation, and compliance, optimising for performance and deliverability.
  • Monitor outbound channel performance, including message volumes, delivery rates, and engagement metrics; proactively identify and resolve issues to maintain channel health.
  • Work closely with marketing, IT, and data teams to translate business requirements into scalable and effective technical solutions.
  • Maintain comprehensive documentation of platform configurations, campaign workflows, and operational processes to support transparency and scalability.
  • Ensure all marketing communications and activities comply with relevant privacy and communication laws, including ACMA regulations, the Spam Act, and the Privacy Act; manage consent frameworks and collaborate with legal teams to embed compliance into marketing processes.
  • Translate business goals into actionable campaign use cases, ensuring accurate audience targeting, personalisation, and timely delivery.
  • Promote a culture of innovation and learning in marketing technology by identifying opportunities to enhance processes through automation and staying updated on industry trends and regulatory changes.
About you
  • Minimum Bachelor's or Master's Degree in Marketing, Computer Science, Engineering or Artificial Intelligence, or related field.
  • A highly technical, hands-on, and driven professional with exceptional communication skills and a demonstrated ability to collaborate effectively with multidisciplinary teams, including technical architects, business stakeholders, data governance specialists, analytics professionals, and IT teams.
  • Hands-on experience with Braze or similar ESP platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Klaviyo), with a deep understanding of platform configuration and optimisation.
  • Proficient in templating, data manipulation and scripting languages including Liquid, HTML, CSS, SQL, REST APIs and JavaScript, with the ability to audit data and build dynamic, personalised content.
  • Strong understanding of marketing permissions frameworks and compliance with ACMA regulations, including the Spam Act and Privacy Act.
  • Proven experience as a Marketing Technology specialist or similar role, with a focus on customer marketing technology solutions and strategies.
  • Braze Certification or equivalent is highly desirable

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