Sr. Product Marketing Manager, In-App Messaging

16 hours ago

Mumbai Metropolitan Region, India Amazon Music Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Description
We are looking for a Sr. Product Marketing Manager to lead the in-app messaging experience across both mobile and desktop platforms. You will be responsible for our in-app messaging channel, optimizing our sign-in funnel, and improving attribution across Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader who's particularly energized to accelerate growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.

This role sits in Mumbai, reporting into a US-based team.

Key job responsibilities

  • Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music across the customer lifecycle
  • Responsible for developing requirements for Marketing tools with product and tech teams
  • Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performance
  • Own strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design team
  • Test and learn across new placement modals, managing multivariate and A/B testing campaigns
  • Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership

Basic Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to drive improvements
  • Experience with A/B Testing or Multi-Variate Testing or both
  • Experience presenting metrics and progress to goal to senior leadership
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

  • Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
  • Experience with customer segmentation, profiling, and targeting
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company
- ASSPL - Maharashtra

Job ID: A3036750

  • Product Marketing Manager

    1 week ago

    Mumbai Metropolitan Region, India Cityscope Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Product Marketing Manager – Brand, Go-To-Market & GrowthCityscope is India's hyperlocal discovery and city experience platform curating the best events, creators, workshops, stories, and services from across Indian cities. We blend local content, community, and commerce into one seamless platform that helps people experience their city like a local.Our...

  • Sr Product Marketing Manager, Owned

    1 week ago

    Mumbai Metropolitan Region, India Amazon Music Full time ₹ 5,00,000 - ₹ 8,00,000 per year

    DescriptionAmazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture, providing access to new releases and classic...

  • Product Marketing Manager

    2 weeks ago

    Mumbai Metropolitan Region, India EdgeVantage Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job SummaryWe are looking for a self-motivated and experienced Product Marketing Manager to join our client's growing fintech company in India. This is a newly created role, and you will be responsible for building and driving the product marketing strategy for our client's B2B spend management solution. You will work closely with the CEO and other members...

  • Manager/Sr. Manager- Marketing API

    4 days ago

    Mumbai Metropolitan Region, India SUN PHARMA Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    PositionMarketing Lead - APIJob TitleManager/Sr. Manager,– Marketing APIJob GradeG10/G9BFunctionAPI Marketing & SalesSub-functionManager's Job Title:Skip Level Manager's TitleFunction Head Title:Location:MumbaiNo. of Direct Reports (if any)Job SummaryUnderstanding API (Active Pharmaceutical Ingredient) market for countries/regions assigned. must have prior...

  • Sr. Product Marketing Manager, Global Marketing Promotions, Amazon Music

    1 week ago

    Mumbai Metropolitan Region, India myGwork - LGBTQ+ Business Community Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.DescriptionAmazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive...

  • Sr. Product Manager

    2 weeks ago

    Mumbai Metropolitan Region, India Nielsen Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionAt Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly...

  • Content & Product Marketer

    3 days ago

    Mumbai Metropolitan Region, India LearnTube Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Your Role:As aContent & Product Marketerat LearnTube, you will be the bridge between product, growth, and the user. You'll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You'll own the marketing funnel, craft sharp positioning, drive adoption,...

  • Sr Product Manager

    1 week ago

    Mumbai, India Krayr Solutions Full time

    Oopening Sr Manager - Product - Urology (Individual Contributor role) for a leading Pharma Company at Mumbai Location.Position: Sr Manager – Product Urology (IC)Exp : 5+ yearsLocation: Santacruz, MumbaiJob description:Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor...

  • Product Designer

    4 days ago

    Mumbai Metropolitan Region, India CometChat Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Our MissionFuel customer growth through meaningful, intelligent, and safe user-to-user (and now, user-to-agent) engagement.CometChat OverviewCometChat is a full-stack conversational platform built to unify every layer of interaction — bringing together real-time conversations (chat, messaging, voice, and video), AI Agents, moderation, notifications, and...

  • Sr Product Manager

    1 week ago

    Mumbai, India Krayr Solutions Full time

    Oopening Sr Manager - Product - Urology (Individual Contributor role) for a leading Pharma Company at Mumbai Location.Position: Sr Manager – Product Urology (IC)Exp : 5+ yearsLocation: Santacruz, MumbaiJob description:- Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.-...